How much time do you spend on setting good tags on an article, when you're putting together a new Wiki article, or when you are reviewing existing TNWiki articles?
Seconds, minutes?

Have you ever had some bizarre suggestions when you tried to add your tags to your article?
In this blog post I'll provide some insights in the world of TechNet Wiki tagging.
And I'll provide some practical hints and tips to get it done correctly...

How do tags work?

Check the description on Wikipedia: http://en.wikipedia.org/wiki/Tag_(metadata).

"In information systems, a tag is a non-hierarchical keyword or term assigned to a piece of information (such as an Internet bookmark, digital image, or computer file). This kind of metadata helps describe an item and allows it to be found again by browsing or searching. Tags are generally chosen informally and personally by the item's creator or by its viewer, depending on the system."

Usually a tag is used to assign categories to the article, to group it, to ease search and to ease management of articles...
But how does that reflect to TechNet Wiki?

Facts and figures

Let me kick off with some numbers.
(Note: Please realize numbers can vary on a daily basis, so you get a snapshot of the statistics today, but the overall picture stays the same over time.)

How many articles do we have at TechNet Wiki?
16.000 + (Hint: see the TNWiki featured articles page.)

How many tags do we have at TNWiki?
18741 (and growing)

Yes, 18K+ tags!

For your information the TechNet Wiki sitemap has the list of ALL tags.

WARNING: It's an awful large document that takes quite some time to load. (I've warned you!)

So there is something wrong here, we have more tags than articles...
Using some powershell scripting and the Technet Wiki sitemap I've been analyzing the numbers.

Deep dive on TechNet Wiki tags

By default the TechNet Wiki is providing you with the most popular tags used, the TNWIKI Tag Cloud. (http://aka.ms/TNWikiTagCloud)

The tag cloud contains the TOP 100 of most used tags:

What's behind the TNWiki tag cloud?

Top 3 popular tags:

  1. EN-US: 9840+ articles
  2. Has Image: 4500+
  3. Has TOC: 3400+ count

This top 100 does not count the hidden/deleted articles.

Just for your information, we have almost 5000 hidden/deleted articles, mostly spam, duplicates, violations of TOU (terms of use), and archived articles.

But there is more interesting stuff...

Top 10 Tag frequency graph

If you check out how frequent a tag is used, you'll get some astonishing numbers.

x Times Used Number of tags
1 12295
2 2292
3 973
4 525
5 329
6 190
7 194
8 125
9 116
10 100

In short, we have 12295 tags, only used 1 time.
2292 tags have been used twice.

Tag's length

If you check the statistics on tag length, it's getting bizarre.


 The longest tag is 173 characters.
The shortest tag... is 1 char.

We got more than half of the articles with tags longer than 14 characters.
Here you see how the tag length is spread:

 

Number of words per tag

Tag Count #Words in tag
5892 1
5573 2
3317 3
1383 4
755 5
419 6
258 7
168 8
112 9
68 10
64 11
50 12
25 13
23 14
10 15
15 16
12 17
10 18
2 19
1 20
5 21
4 22
3 23
1 24
1 25

If you want to analyse it yourself: I've shared the analysis data here (but can't guarantee a life-time availability).

TNWiki tags collection.xlsx

See also

If you need more help on using tags, check these resources:

Lessons learned

Back to the basics:

  • keep it simple.
  • The more you use a tag, the better they get.

Take aways: How to set tags properly

  • The power of the tag is in being NON-UNIQUE
    • Re-use tags as much as possible
    • A tag used one time is useless; it will not be found.
    • A unique tag has no efficiency.
  • Keep the tags short
    • Think of an article tag as a #hashtag
    • The less characters used, the better

  • Keep the tag word count down
    • By preference 1 word or 2 word tags
    • Only use more words if REALLY necessary
  • Check if there are similar tags in use already
  • Better multiple re-usable good keywords that one long one-time tag

Hints:

  • if you want to avoid the wrong tags being suggested in the Wiki editor: type your tag, and terminate with a comma.

I sincerely hope this helps you to be a better TechNet Wiki article writer, and to get more out of TNWiki.
Because using the tags properly is a responsibility we all need to take care of!