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A blog about Microsoft's strategic and technical differentiation.

What is Googlighting?

What is Googlighting?

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Googlighting is what happens when the world's largest advertising business tries to sell productivity software on the side. In fact, according to Gartner, Google Apps accounts for merely 0.5% of the ad company’s revenue after five years of Googlighting. Meanwhile, Microsoft enjoys its trustworthy reputation in the cloud; with 40% of companies from the Interbrand list of top 100 brands.

Many businesses find that Googlighting also means taking shortcuts, making assumptions about how people *should* work, and generally failing to build and deploy solutions which meet a wide range of business needs. If these concerns and current revelations about Google's privacy policies have you troubled, this may be a great time to check out Office 365, the online collaboration solution for businesses who don't want their documents and mail read.

Expertise
The single, biggest difference between our approach and Google’s is expertise. Don’t get me wrong. The folks at Google are smart. Without any experience in developing business tools, they rebranded their consumer e-mail and embedded it with a few web applications, and “Voila!” there was a “business” offering. The problem is that retrofitting consumer apps for businesses doesn’t work very well. Even organizations “Going Google” recognize that it comes with big compromises. Such was the case for Panama City, Florida which had to extend Google Docs to suit their needs. Panama City’s network admin, Richard Ferrick, noted the deficiencies by saying:

“Really, without using CloudLock, Google Docs, in my opinion, is not an enterprise-level product”.

When Google began developing productivity tools, they banked on the fact that their web roots would give them instant credibility. However, as they quickly discovered, announcing new customers is one thing, deploying and keeping them is another. So after almost five years in the market, why has Google struggled to attract less than 2% of the market?

Trust
Businesses cannot trust Google to stick by them. All companies sunset products and services, but the trustworthy ones provide customers with plenty of notice and a path forward. Not so with Google.The latest example is their e-mail continuity service, which they just killed with no notice or help for businesses using it.  A ‘my way or the highway’ approach may be easier, but that doesn’t mean it’s the right thing to do

Flexibility
Want to move your organization’s e-mail to the cloud with Google while keeping other applications on premises? It's not going to happen. Google is 100% web, and according to them, you should be too. Yet that’s not how analysts see it. Gartner Group’s Matt Cain predicts that 55% of businesses will be using cloud-based e-mail in 2020. We’ll meet those businesses' needs AND the needs of the other 45% who aren’t interested in Google’s vision for how they should work. We’re about productivity, and to that end, we’re supporting the needs of all businesses by enabling them to work how, when and where they want.
   
Privacy
We store your data only for your use, while Google reserves the right to use your data. We understand that our customers are interested in how we collect, use and store their customer information. To that end, we created the Office 365 Trust Center. It provides greater transparency about the privacy and security practices for Office 365. The American Heart Association took a long look at Google Apps before deciding to go with Office 365. In an interview, American Heart Association CIO Michael Wilson stated:

"Google changes their privacy agreements for a lot of different reasons, just like Facebook. Some of them appear to be commercially oriented, and that concerned us".

It’s clear the American Heart Association isn’t alone in questioning whether Google’s primary focus as an advertising company puts it at odds with the security and privacy needs of customers and users. At Microsoft, we don't make your business, our business.

Enabling Quality Work  
When customers take time to create and collaborate on documents, they want a usable interface and reliable output, including when they share the results in the cloudEligeo IT, the Canadian IT services firm and former Google Apps reseller, knew from their experience with messaging and file fidelity issues in using Google Apps, that in order to expand their business they needed to both use and recommend Microsoft’s online services. They switched to using and consulting on Microsoft cloud solutions. According to  CEO, Derek Major:

“Simply put: The Microsoft solution works better than Google Apps… The word is spreading that Microsoft has a really strong cloud-based productivity and collaboration solution. We’re able to back up that growing perception with our own great experience using the solution, which has given our sales a tremendous boost.”

To be truly enterprise-class requires focus and a commitment to building solutions that work for a wide range of people. It requires complete commitment, not just your spare time. After five years, isn’t it time for Google to get that?

Comments
  • So very funny and well done! I'm happy to see MS standing up for itself in a way that is relevant and aware.

  • I love the part where he bashes Google about their apps changing and everyone quietly forgets that Office introduced the terrible ribbon bar which keeps me from being as productive as possible in the rare occasions I find myself in a Windows-only shop with locked down security policies that prevent me from installing an free piece of software.  *cough*openoffice*cough*.

  • So cheap and desperate... pathetic

  • Awful nice of Google to host this video for you...

  • This is classic!  I love it since it's so true.  Google just changed their product and all my spreadsheet files stopped working with no notice. . .

  • It's nice to see Microsoft calling Google out for its practices.  How can a business count on a company that is constantly killing and changing its products?  Google makes me nervous.  I can see using their services for personal needs, but a profitable company needs a company like Microsoft.  This was an informative blog entry and a funny video.  Nice job!

  • Hahaha great stuff. It is true Google makes me nervous, edgy, sometimes to the point of wanting to dump Google. Everyday it's something else, a sudden change, something not working right, narrowing choices, bugs . . it's very true. I don't work for MS either but I know what I'm talking about believe me.  

  • It's nice to see how Google reacts about this. Well, I see there are some new players in the market which are looking very interesting when it comes to online sharing. One such tool which I've come across is CollateBox http://www.collatebox.com/ seems very powerful. Waiting for this one. You must check out their video its amazing www.youtube.com/watch

  • You need to reform your marketing division MS. These efforts are pathetic.

    Regards,

    User

  • Blog posting service is wonderful as it helps me to get the sort of information that I needed. I am thankful as I got your article when was searching Link Wheel Service.

  • By this video concept of effective productive selling is demoralizing..

    Regards,

    @Nazhina

  • I'm just not sure why Microsoft used a consumer marketing agency to create this video. Consumer marketing strategies just aren't effective with enterprise businesses. Microsoft risks actually losing customer support in its consumer divisions over stuff like this. It is bad PR, and it won't win over the enterprise customers that are already locked in to Microsoft's offerings.

  • Brazil:

    Nossa que medo do Google, Microsoft, é só falar que tem medo não precisa ficar criando vídeos idiotas assim.

  • "making assumptions about how people *should* work"

    You mean like Ribbon Bar and Clippy ?

  • This is what happens when old, slow to respond companies get desperate. I'll say it again, MS is selling to the IT crowd of yesteryear, not to the the IT users of tomorrow. The users of tomorrow are Facebook and Twitter users where change just happens. And, as usual, MS's blog post is full of false information. First, Office 365 is not even a real "Cloud" solution; wake up people! It's nothing more than a hosted Exchange environment. Don't believe me? Ask people who are running BPOS how their "transition" to O365 is going! I find MS's point laughable.

    Expertise: bashing Google for, in less than 5 years, building what took MS 10+ years. And why is MS now playing catch up with O365 and trying to be more like Google?

    Trust: Does MS really think people trust them?

    Flexibility: You do not have to get rid of your on-premise applications; that is more MS fodder. If MS wants to claim they are flexible, then why are so many customers pigeon-holed into having to use Office? Oh, because it's not open and extensible...i.e. not flexible

    Privacy: MS just doesn't understand; the Google Enterprise TOS and so forth are not the same as Consumer. Google cannot/will not use any of your data...period. Something you should know about O365 though, according to their TOS, they, or their partners, reserve the right to move your data at any time without notifying you, the consumer. Why are MS partners accessing "your data"?

    Enabling Quality of Work: Again, any fidelity issues people have with Office are due to MS, not the other vendors. Open Office, Google, etc all have fidelity issues with MS products because MS does not use standards openly; open your eyes customers, again, you have been shoe horned into HAVING to use Office.

    MS is threatened by anything that takes revenue away from Office; anyone that knows MS knows that is where they make the majority of their money. Don't believe it? Than why do you still have to have Office Professional in order to have full "fidelity and functionality" with Office 365?

    Think for yourself, customers, and use your brains...

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