I’ve been reading about the impact of Google’s purchase of Motorola Mobility, and it got me thinking: Where are Google’s investments in their enterprise applications? Obviously, I follow Google closely, and whether it’s their financials or company priorities, they say surprisingly little about their enterprise business. Google Apps seem to be a distraction inside the halls of Google because:
1) Google’s focus is on search and ads.
I don’t blame them. 97% of their revenues come from one thing: ads. They make $310 million in the “Other” category in which they report Google Apps revenues and Google Apps is just a portion of the 3% from “Other” revenues. (Google’s Q2 2011 earnings, slide 3)
2) Their Google Apps revenues appear to be stagnant.
Despite trumpeting millions ‘going Google’, their “Other” revenue has barely budged over the last year and a half. (Google’s Q2 2011 earnings, slide 3)
3) No one is replacing Office with Google Apps, not even Google.
Go to their job site & search PowerPoint or Excel. Applying to Google? Make sure you have great Microsoft Office skills. In addition to Google, 9 in 10 supposedly ‘Gone Google’ customers surveyed, are also Office users.
4) Apps is a no show in Larry’s big priorities for the company. (Q2 2011 earnings call transcript)
No wonder. After five years in the market, they have 1% market share to show for it. Clearly, Google has bigger fish to fry (Facebook and Apple), and if they killed Google Apps tomorrow, Wall Street would likely cheer the increased focus.
At Microsoft, productivity solutions are critical to our business, and this is what we do all day, every day in the Office Division.
But Google’s challenges go beyond mere focus. . .
1) Google’s DNA is at odds with enterprise productivity solutions. Productivity applications are in our DNA.
Given their advertising focus, Google doesn’t seem to understand why businesses need things like a product roadmap, a predictable release cadence, consistent APIs, and offline access to information. And, they’ve continued to fail to deliver them.
2) Their business model is at odds with user privacy. Our business model supports user privacy.
Google makes billions selling advertising based on personal data. Whether it’s ads on their search page, alongside your Gmail messages or on an Android phone, they don’t make a penny until you click an ad, which is targeted based on your personal information. This is fundamentally at odds with user privacy – a concept that is absolutely core to businesses, personal productivity and team collaboration. Eric Schmidt summarized it best when he said: “Google’s policy is to get right up to the creepy line and not cross it.”
3) They were “Born on the Web”. We build for the real world.
The Web is amazing, but it’s part of a bigger picture. Google’s Web bias emerges as a set of decisions that ignore real world customer needs. Try deploying Google Apps in an organization with a cross-section of real people, including those who are visually or hearing impaired. Or try using it somewhere with a spotty or non-existent internet connection. While Google builds apps for people like themselves, we build for regular people.
The public meme today is that Google presents an ever-present danger to Microsoft’s enterprise business. We’ve seen variations on this story for the last five years about Google and others:
What has actually happened over those five years?
I’m sure we’ll continue to hear more of the same speculation. We have been counted out before, but history has shown how our commitment, experience and focus will deliver results. We will keep working with our customers, keep our priorities straight and keep investing in productivity and collaboration solutions.
Great blog post, puts it all in perspective.
yep...coudln't agree more...Google disregards enterprises just like they disregard developers...hmmm...but they get all too up tight when the topic changes to patents...
BPOS was plagued with outages and now Office 365 has the same issues. Even with a price break on the service, this is not cost-effective as companies lose thousands of dollars when communications systems go down. The money lost due to a few hours of broken communications can in some cases far exceed the cost of the communications service for the entire year. Uptime is why many companies pay premiums to use disparate internet providers (e.g. we use a microwave-based ISP along with a fiber-based ISP in case there is an outage on either system). Talking about edge cases of "spotty internet" is not the way to attract businesses that have rock-solid internet connections, high-end mobile connectivity, and expect the same level of stability from cloud providers. From my viewpoint, Microsoft would not need to sling mud if its own systems were in order, its products could stand on its own.
Tom ... you are ignoring the trajectory of disruptive technology.
@Stevie: Yes, disruptive technologies are certainly important, as are innovative business strategies. Here are three that come to mind: multi-touch in Windows 7:
http://bit.ly/pSUjV4, Microsoft’s cross-platform collaboration with CS2C in China:
http://bit.ly/o7OoVa,and the Lync Conversation Translator:
@Ian Ray: Office 365 and Google Apps each have a 99.9% uptime SLA. I’ve noticed that Google has plenty of uptime issues:
www.google.com/appsstatus. While offline for an IT professional maybe an edge case, for everyone else in marketing, finance, human resources, management or administration, and anyone who travels, Offline capability is a necessity.