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By Richard Smith, General Manager in World Wide Licensing & Pricing (WWLP)
Richard is responsible for the design, marketing and training of our current and new Volume Licensing Programs.
This is the fourth in a series of blog posts about how Microsoft’s licensing is evolving to enable customers to take advantage of two major trends: Consumerization of IT and Cloud Computing.
Employees today demand the technology that makes it easiest for them to get the job done, whether it’s a company-owned PC or their own personal tablet. The growth of this Bring-Your-Own-Device (BYOD) trend is clear: Forrester estimates that we will see 905 million tablets in use for work and home by 2017 and that BYOD scenarios span at least 258 million global information workers. According to ZDNet and TechRepublic’s BYOD Business Strategy Survey, 62% of companies either already have BYOD allowances in place, or plan to by the end of 2013.
Looking further ahead, Gartner predicts that half of the world’s businesses will implement BYOD programs by 2017 and will no longer provide computing devices to their employees. According to Gartner, the average cost of more than $600 per-employee, per-year for company-provided devices along with factors like increased employee satisfaction, has helped drive the BYOD movement.
BYOD is here to stay and Microsoft has responded with user-centric licensing for Windows 8, Office, and device management. These enhancements build on existing licensing and make BYOD scenarios easier to license and manage while giving organizations the flexibility to adopt mixed on-premises and cloud environments.
Enabling BYOD with Windows 8 and Software Assurance
With Windows 8 and Software Assurance, companies have a variety of options for enabling BYOD:
Windows To Go turns almost any personally owned PC certified for use with Windows 7 or Windows 8 into a secure corporate PC via a bootable USB drive. Windows To Go is available with Windows 8 Enterprise.
Windows VDA Subscription: Companies who want to allow employees to use a personally owned non-Windows device like a tablet at work can license the device with a Windows VDA Subscription license. This allows the employee to access a Windows 8 image remotely on the tablet even though it does not run the Windows operating system.
Windows Companion Subscription License: Alternatively, if the employee is the primary user of another device licensed with Software Assurance or VDA, then the personally owned tablet can be licensed with the Windows Companion Subscription License which allows the employee to access VDI on the tablet and up to three other devices.
Roaming Use Rights: If an employee is the primary user of a device licensed with Software Assurance or VDA and the personally owned tablet is never brought to work, he or she can access a corporate VDI via Roaming Use Rights since the tablet isn’t owned by the company.
Unified device management with user-based licensing
BYOD brings new IT considerations, especially for management. Many enterprises have implemented tightly controlled management policies, tools and automation focused on on-premises IT which are not optimized for dynamic, highly mobile environments that include personally owned devices.
Companies who want to enable BYOD can now take advantage of new user based subscription licensing for Windows Intune, Microsoft’s cross-platform, multi-device cloud management service, Windows Intune is an affordable addition to the System Center components many companies currently use to manage their infrastructure. The new licensing allows companies to manage up to 5 devices for each user including those that are personally owned.
These changes mean you can continue to manage using System Center, and easily add Windows Intune to extend that management to a wider variety of devices regardless of who owns them or what Operating System they use.
The best productivity on personally owned devices with Office 365 ProPlus through the Enterprise Agreement
Clearly, users also need to access desktop productivity tools on personally owned devices they are planning to use at work. Office 365 ProPlus allows users to run the latest Office suite on up to five work or personal PCs or devices, with automatic access to their own documents and settings. Deployment becomes a much simpler IT task as Office 365 is deployed and installed on-demand when the user logs on and first clicks on an Office application.
Flexible and cost effective licensing through the Enterprise Agreement
Microsoft is continually evolving the Enterprise Agreement and Software Assurance to meet customer needs and anticipate industry trends such as BYOD. Our goal is to complement the latest products and services with new licensing choices (e.g., Windows CSL, Office 365 Add-ons for EA, and Windows To Go) based around the user and embracing a personally owned device environment. The EA’s evolution offers you value over time while maintaining a single agreement and budgeting plan. In addition, it ensures maximum buying power for the breadth of Microsoft products and services.
Learn more about the products and associated licensing options available to enable this work style.
Download the Consumerization of IT datasheet.
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