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Having options is a good thing, but sometimes choice can be a bit daunting. Fifteen years ago, the perpetual license model was the only way that you could buy most business software. Subscription models started to become more prevalent in the software industry 10 years ago, and today almost every software package is available as either a subscription or perpetual purchase. The exception is public cloud software, or software as a service (SaaS), as this is almost always offered by subscription only.
On-premises software is traditionally associated with perpetual licenses, but software that is licensed via the perpetual model can be hosted by a cloud services provider, and a lot of on-premises software is priced via subscription. Often, a customer will make a deployment decision separate from a licensing decision. To maximize the utility of both models, most customers use a mix of on-premise and cloud software, and software vendors are responding with hybrid offerings that allow customers to choose the approach that makes sense today, with the ability to change course in the future if that is appropriate.
Last month we posted an article introducing the new Licensing Expert customer training and accreditation program. TechEd 2012 in Orlando was an important event to help establish this new resource and determine customer interest.
We are glad to say that it has been well received with over 500 freshly trained professionals bringing that knowledge back into their organizations. This Fall we expect to expand the number of modules available as well as refresh content as necessary to help keep folks current.
If you're interested in checking out the program, head on over to the www.microsoft.com/licensingexpert webpage for details. In addition, you can check out the video below.
Last week the annual Microsoft Worldwide Partner Conference (WPC) occurred in Toronto, Canada. During the conference we were glad to catch up with a few partners to discuss a range of topics spanning overall impressions of the keynotes, license mobility through Software Assurance, adoption of cloud technologies, how licensing updates are facilitating that adoption as well as software asset management. The first two video interviews are presented below, with a couple more to come later this week.
Again, congratulations to SoftwareONE Brasil for earning the Volume Licensing Partner of the Year Award. In addition, many thanks to Alex and James from RISE for taking time to capture their thoughts on video.
One of the most challenging aspects of volume licensing could be dubbed the ‘Goldilocks’ challenge. Which enterprise agreement or enrollment best suits a particular customer’s needs? Which program offers the flexibility that an enterprise needs at a winning price? Of the options available, which one is just right?
For Schahin Group, a Brazilian conglomerate active across multiple industries, temporary construction operations with fluctuating employee counts made finding the right licensing solution difficult. For years, Schahin had acquired licenses through OEM licenses or distributors, but it was paying a premium without the benefit of volume discounts or a direct relationship with Microsoft.