By Bob De Haven, General Manager, Worldwide Communications
& Media at Microsoft

This week I’m at the 2014 NAB Show talking about how media companies are using tools like Microsoft Azure, Skype and Windows 8 to create and distribute content with ease.  If you are attending NAB this year, head to the Microsoft booth #SL5110 to chat with me and see amazing demos by our industry partners including UI Centric, Decentrix,Deltatre, Axinom and CreateCtrl, to name a few.

This year, we  announced a new Microsoft Azure customer in FansChoice.TV, a critical industry partnership with video analytics Ooyala, a new Microsoft Azure secure delivery (which allows customers to apply Advanced Encryption Standard (AES) or PlayReady encryption to protect their video content), and a new studio-grade solution for broadcasters from Skype called Skype TX. My colleague Susan Hauser, Corporate Vice President, Worldwide Enterprise and Partner Group summarized our big announcements this year in a post on the Official Microsoft Blog, so be sure to check that out for more details on these exciting announcements.

These updates, coupled with our other recent developments like Microsoft Azure’s success streaming the Sochi Olympics, the new Office 365 Video Portal announced in March, and blinkbox’s decision to migrate their video and content streaming to Microsoft Azure Media Services, prove that Microsoft is succeeding at adapting to the changing media consumption demands and  assisting companies large and small in reaching their media goals.

By taking advantage of Microsoft services like Skype and Media Services, companies are able to focus on what they do best, create incredible content for their audiences, while we take care of everything “behind-the-scenes.” On the back end of video delivery, Microsoft helps take the pain out of hosting and receiving content. With Microsoft, media companies are effectively outsourcing their entire digital content delivery process seamlessly and painlessly.

Additionally, companies are turning to Microsoft products like Skype to help create quality content quickly that meets their broadcast standards. With Windows 8, media organizations can speed up time-to-market for their tailored content libraries, sell content on devices, and meet the needs of the always-connected consumer. By utilizing Windows 8, which was designed to leverage the cloud as a delivery platform, media organizations can create new multi-platform user experiences geared towards finding and consuming content. Windows 8 also provides unified tools for developing applications across multiple devices.

At Microsoft, we enable more content delivered, for more customer connections and revenue for media companies.

Track all our news and announcements at the Microsoft Communications Industry Newsroom.