by Colleen Healy, US Financial Services Managing Director

The Securities Industry and Financial Markets Association (SIFMA) has an admirable charter.  The organization represents the shared interests of hundreds of American securities firms, banks and asset managers. These companies are engaged in communities across the country to raise capital for businesses, promote job creation and lead economic growth.

This week, SIFMA is holding its annual tech conference in New York.  This conference provides a forum for industry leaders, regulators, and solution providers to dive into pressing industry issues and explore potential solutions.  At Microsoft, our Financial Services team mission dovetails closely with this approach.  We are focused on delivering solutions that address industry issues, and enable financial institutions to drive profitability and growth through sustainable innovation. Game-changing technologies are enabling this wave of innovation, which is necessary to meet new customer expectations, improve transparency, and stay competitive against non-traditional industry
entrants.

One of these game-changing technologies is the Surface, which is the ideal stage for Windows 8.  With Windows 8 tablets, financial institutions now have the convenience of a tablet with the productivity of a PC. Windows 8 tablets are equipped with Office Home & Student 2013 RT and modern line of business applications, blending personal and business requirements for connectivity, productivity and content consumption in one lightweight device. 

Surface tablets are ideally suited for the securities industry.  With Windows 8, Microsoft is enabling financial institutions to drive new profit streams by optimizing employee productivity and enabling them to be present in the financial lives of their customers any time, any place, across any channel or device.  

More details about the Surface device and its applicability to SIFMA attendees is available here. You’ll also be able to see industry-relevant apps for Surface RT.