Last year, at the National Association of Broadcasters, we introduced the new cloud-based Windows Azure Media Services. Windows Azure Media Services’ ready-to-use services simplified the creation of complex media workflows built on Microsoft Media Platform and third-party technologies.

Today, Microsoft announced the general availability of Windows Azure Media Services. This release is now live in production, supported by a new media services dev center, backed by an enterprise SLA, and is ready to be used for all media projects.  

With today’s release, companies now have everything they need to quickly build great, extremely scalable, end-to-end media solutions for streaming on-demand video to consumers on any device.  For example, you can easily build a media service for delivering training videos to employees in your company, stream video content for your web-site, or build a premium video-on-demand service like Hulu or Netflix.  Last year several broadcasters used Windows Azure Media Services to stream the London 2012 Olympics.

For more details please visit Scott Guthrie’s blog.