Everything’s bigger in Texas, and Microsoft’s Convergence conference in Houston in March was no different. Nearly 11,000 attendees flocked to the Microsoft premier event for the Dynamics customer and partner community to make key business connections and discover the full potential of Microsoft Dynamics solutions. 

Convergence kicked off with a tone of confidence from keynotes with Kirill Tatarinov, president of the Microsoft Business Applications group, and Kevin Turner, Microsoft’ chief operating officer and concluded with an inspiring keynote from General Colin Powell

In a presentation specific to the Microsoft Business Solution offerings enabling dynamic manufacturers,  influencer Josh Greenbaum, also spoke on the need for manufacturers now to have direct customer contact and for suppliers to be visible and connected to the customer.

A variety of Microsoft Dynamics customers shared their success stories with the crowd, including Hunter Douglas, the largest manufacturer of custom-made windows treatments. With more than 100,000 retailers worldwide, Hunter Douglas struggled with managing nine different solutions across the company--each with a different language, culture and infrastructure.  Hunter Douglas made the switch to Microsoft AX and was able to use across their locations in different languages, integrating it with Office and other Microsoft solutions.

Similar to Hunter Douglas, customer AB Agri, an international agriculture, food, ingredients and retail business, sells in 60 countries and throughout the U.S. AB Agri now uses Microsoft Dynamics AX and CRM solutions to connect with these suppliers and customers to manage 30,000 shipments every day. Additionally, Caterpillar, the world’s largest manufacturer of construction and mining equipment, diesel and natural gas engines, and industrial gas turbines, has deployed Microsoft Dynamic’s CRM solution to help manage 800 locations in 50 countries.

With customer testimonials from some of the largest companies in the world, more than 350 learning and interactive discussions, countless excellence awards received and standing room-only demos, this year’s Convergence was a huge success for both the partner and business community. Thanks to everyone who attended.