This guest post is written by Annie Bustos at Microsoft Partner Panorama Software.

Given their increasing production of data and reliance on the insights it holds, retailers are among the most serious users of business intelligence technology in the world. From customer information and tracking the performance of certain products to targeting specific marketing campaigns, analytics is key for just about any retailer.

That’s why we’re particularly excited about participating in the National Retail Federation’s upcoming conference, Retail’s BIG Show. The NRF has been promoting retailers for a long time, this is the organization’s 101st annual gathering. Panorama Software is looking forward to the opportunity to showcase how our solution can help retailers of any size.

We will be presenting along with two of our partners – Microsoft and retail solutions provider ITR Software – at the event, which takes place at New York City’s Jacob K. Javits Convention Center on January 15-18.

Conference attendees should make it a point to stop by to find out how ITR Software has incorporated Panorama Necto into its SPIN offering to provide retailers with a well-rounded and highly effective analytics solution. SPIN, which is a key piece of ITR’s Buyer’s WorkMate Suite, delivers relevant, timely and detailed analytics to retailers to allow for better decision-making that can be applied to a wide range of different processes.

Using the SPIN Data Repository, all pertinent performance-related metrics are housed in a central location. That supports decisions based around size optimization, store grading and seasonal forecasts. All are important for a high-performing retailer.

It’s all made possible through Panorama Necto’s cutting-edge analytics capabilities. That’s because SPIN is built on top of Necto and takes advantage of the Panorama application’s Business Intelligence 3.0 functionality. It enhances the overall analytics experience by focusing on relevancy, as well as social and self-service capabilities.

Combine that with ITR Software’s retail industry-specific expertise, and companies have access to technology that provides the insight necessary to increase sales, while giving them a leg up on the competition.

So stop by the Microsoft booth #1337, and visit Panorama at the BIG Show and see how a retailer of any size can benefit with the help of Panorama, ITR Software and Microsoft.