**This concludes our live blogging from the Global High Tech Summit 2011.  Thank you for following along and let us know what you thought of the event on Twitter at #MicrosoftHTS

UPDATE: 2/10, 4:55 p.m.

Microsoft's Drew Gude summarizes the discussion from the Global High Tech Summit today and lists the resulting calls to action:

  • Today was about big ideas and sharing
  • Take at least one idea back to your business
  • Strategize with us and our partners
  • Continue the sharing after the summit

UPDATE: 2/10, 4:52 p.m.

Microsoft's John Halliwell thanks the crowd for attending and participating.

UPDATE: 2/10, 4:50 p.m.

  • You now a have the opportunity to be a part of an end-to-end solution delivery process. - Jay Kerley
  • The amount of training we've had to do is a fraction of what we have previously done and what we planned on doing. - David Smoley
  • Collaboration is going to move to the cloud.  The question is in what form. - Sam Coursen

UPDATE: 2/10, 4:30 p.m.

  • The cloud is part of the commodiziation and consumerization of IT. Companies are currently much more open to fundamental changes. - David Smoley
  • You've got to get there first to be competitive in the IT market. IT is relevant again. Whether you're in a technology field or not, you can be hyper-efficient out of the gate. - Jay Kerley
  • Today, we have the responsibility to find faster, easier ways to add value. The cloud is creating a massive environment leading to a revolution in IT. - Kevin Cooney

UPDATE: 2/10, 4:15 p.m.

  • Migrating to the cloud means not having to deal with the total cost of ownership costs. - Jay Kerley
  • When I think about the cloud, I think of the 3S's: Security, Sustainability and Servicability. - Kevin Cooney
  • The cloud is a bunch of service offerings that are delivered around the same stack. Think about what problem you are trying to solve. The cloud should be considered in your proposed solutions. - David Smoley
  • User experience in migrating to the cloud resulted in a few improvements, including lower bills. By enlarge, it was the same service I was providing at half the cost. - Sam Coursen

UPDATE: 2/10, 4:05 p.m.

Microsoft's John Halliwell begins moderation for the CIO Panel Discussion on cloud computing.  Panelists include:

UPDATE: 2/10, 3:35 p.m.

Microsoft's Drew Gude announces intermission and invites attendees to come back for the upcoming CIO Panel Discussion on, "Cloud Computing...the New Normal?"

**Don't forget, you still have time to join the conversation on Twitter at #MicrosoftHTS

UPDATE: 2/10, 3:27 p.m.

Brown summarizes by offering a few key takeaways, including the recommendation to prepare for social commerce and to develop strong internal partnerships between IT, marketing, communications and sales.

UPDATE: 2/10, 3:15 p.m.

"The future of social commerce probably isn't on Dell.com, it's in the places where people talk about Dell 22,000 each day," says Brown. To measure social media and community at Dell, the company looks at Dell.com, its communities and external communities. Brown also explains that the company further evaluates based on the SMaC 4R Model: Review, Respond, Record and Redirect.

UPDATE: 2/10, 3:02 p.m.

Adam Brown, executive director of social media and global marketing at Dell is up next to discuss social media to social commerce. He starts off by explain that to Dell, demonstrable ROI is the new norm.

UPDATE: 2/10, 2:58 p.m.

Jenson concludes with key learnings about CRM technology with the following formula for success: Start with a user centered design + Work with agile partners + Learn and adapt

UPDATE: 2/10, 2:45 p.m.

Intel's vision for this decade is to create and extend computing technology to connect and enrich the lives of every persoon on Earth.

UPDATE: 2/10, 2: 35 p.m.

Bent Jenson, global capability manager at Intel presents next with a sales and service session.

UPDATE: 2/10, 2:25 p.m.

Lessons learned: McGowan highlights improved operational efficiencies, labor productivity and quality with business intelligence technology integration.

**Thanks for watching the live blog feed. Are you following along with the conversation on Twitter at #MicrosoftHTS?

UPDATE: 2/10, 2:06 p.m.

Gower's session concludes and John McGowan, senior vice president of operations at Avnet Logistics is welcomed to discuss business insights.

UPDATE: 2/10, 2 p.m.

Gower discusses innovation and product lifecycle management through various case studies.

UPDATE: 2/10, 1:35 p.m.

Dave Gower, director of product lifecycle management for Microsoft Entertainment & Device Division, welcomes participants to the afternoon session.

UPDATE: 2/10, 1:25 p.m.

Participants reconvene in the ballroom for an afternoon of Microsoft case study presentations on "Navigating the New Normal through the Eyes of the Business."

UPDATE: 2/10, 12:40 p.m.

Global High Tech Summit attendees participate in Chalk Talk sessions to hear from some of the event sponsors.

UPDATE: 2/10, 11:59 a.m.

Microsoft's Drew Gude wraps up the morning keynote sessions and announces the afternoon schedule. Highlights from the morning session include a description of the cloud revolution, the new normal and the the importance of investing in research to continue to improve with the changing times.

**This concludes this morning session.  Be sure to check back for the afternoon sessions and join along with the conversation on Twitter at #MicrosoftHTS

UPDATE: 2/10, 11:50 a.m.

As examples of recent research development, Rashid points to Windows Live photo editing and Microsoft Kinect.

UPDATE: 2/10, 11:45 a.m.

Rashid points to research as an opportunity for companies like Microsoft to be agile and respond more rapidly to change.

UPDATE: 2/10, 11:40 a.m.

Rashid provides perspective on the impact Microsoft Research has on the technology industry. For example, Rashid provides the statistic that Microsoft Research generates roughly 25% of the company's patents while providing problem solving along the way.

UPDATE: 2/10, 11:35 a.m.

The Microsoft Research Mission Statement was built 19-years ago by Rashid and still holds true today. This statement includes expanding the state of the art in the research conducted, rapidly transferring innovative technologies into Microsoft products and ensuring that that these products will continue on into the future.

UPDATE: 2/10, 11:30 a.m.

Rashid opens his keynote with an overview of the technologies he's designed as well as his passions for research and science-fiction.

UPDATE: 2/10, 11:25 a.m.

Microsoft's Rick Rashid is welcomed to the stage to discuss Microsoft Research.

UPDATE: 2/10, 11:20 a.m.

Appleton summarizes his presentation on information overload, loss of privacy and human behavior with anonymity of the Internet.

** This concludes the industry keynote. Thank you for following along with our live blogging. Participate in the conversation on Twitter at #MicrosoftHTS

UPDATE: 2/10, 11:10 a.m.

More and more unique information is captured, shared and stored everyday. Appleton points to advances in technology, including digital media, as recent examples of simplifying data distribution.

UPDATE: 2/10, 11:03 a.m.

Appleton takes attendees on a trip down memory lane to illustrate that we now have the ability to capture things in our everyday lives more easily than ever before.

UPDATE: 2/10, 10:55 a.m.

Break concludes and industry keynote, Steve R. Appleton, CEO of Micron Technology, Inc. takes the stage.

UPDATE: 2/10, 10:17 a.m.

Per Carr, current patterns of cloud adoption include the cloud as a model, supplement, replacement and democratizer. Based on this analysis, Carr argues that these patterns will result in hybrid IT models.

** This concludes the summit keynote. Thank you for following along with our live blogging. Participate in the conversation on Twitter at #MicrosoftHTS

UPDATE: 2/10, 10:05 a.m.

Cloud as an IT revolution: Carr explains that this change provides new challenges, new choices and new roles for IT departments. The result is a shift from isolation to sharing bringing traditional IT and the rest of the business into alignment.

UPDATE: 2/10, 9:55 a.m.

Carr draws a parallel between software and the media suggesting a software broadcasting model with access as the service. With the model, Carr argues a shift from digitization to "appification."

UPDATE: 2/10, 9:45 a.m.

As argued by Carr, the fundamental model of IT was built early in our history. Through a historical timeline, Carr illustrates the shift to the modern day utility model of the cloud and explains how these systems take the personalization of computing to a new level.

UPDATE: 2/10, 9:35 a.m.

Carr provides examples of technology developments throughout history, including industrial achievements, to explain the foundation of the rise in innovation today. As stated by Carr, the cloud is central to all elements of the new normal.

UPDATE: 2/10, 9:25 a.m.

Summit keynote speaker and bestselling author, Nicholas Carr, takes the stage to discuss "The Big Switch" to the cloud today. He invites participants to step back and rethink the cloud including rethinking computing and re-envisioning corporate use.

UPDATE: 2/10, 9:24 a.m.

Gude concludes by offering his predictions for the coming year. He states, "This year is all about the eco-system and a single developer experience across all platforms.  The high-tech industry is returning to growth."

**The kickoff welcome concludes - Thank you for following along with the live blogging. Participate in the real-time conversation on Twitter at #MicrosoftHTS

UPDATE: 2/10, 9:20 a.m.

Gude provides insights into what Microsoft and its Partners can do to adjust to the new normal. As he states, it all starts with the applications and providing continuous service with connected devices.

UPDATE: 2/10, 9:15 a.m.

As outlined by Gude, the new normal includes work/life integration, NUI, interactive analytics, headsets for your PC, the need to bring your own device to work, open access anywhere and computing as a utility.

UPDATE: 2/10, 9:07 a.m.

Microsoft's approach to the new normal: Gude proposes a framework to identify shifts and trends in social, technology, economic, ecological and political factors. Of these factors, audience poll finds that cloud technologies are viewed as the most impactful in the next 12 months.

UPDATE: 2/10, 9 a.m.

For real-time audience feedback, Gude invites participants to use their phones to text responses to the question, "How much do you anticipate your business will grow in 2011?" Initial results show double-digit growth is expected.

UPDATE: 2/10, 8:55 a.m.

Gude reflects on the last year with a summary of the new normal.

UPDATE: 2/10, 8:45 a.m.

Gude introduces lineup of speakers for the Summit and reflects on the diversity of the eco-system of speakers. Gude states, "The content this year is the best yet."

UPDATE: 2/10, 8:30 a.m.

Attendees take their seats as Microsoft's Drew Gude kicks-off the Global High Tech Summit with opening remarks.

**LIVE UPDATES WILL BEGIN SOON

On Thursday, February 10, hundreds of high tech professionals will gather at Microsoft's Global High Tech Summit in Santa Clara, Calif. to discuss "Navigating the New Normal."

Through keynotes, interactive sessions and a panel featuring Microsoft customers, attendees will explore the sustained business value realized from innovative IT and business solutions.  Additionally, participants will discuss how cloud technology will affect the future of the high tech industry. 

In its fifth year, the Global High Tech Summit will also welcome keynote speaker Nicholas Carr, bestselling author of "The Big Switch," "Does IT Matter," and "The Shallows: What the Internet Is Doing to Our Brains."

Be sure to check back here throughout the day as we blog live from Microsoft's Global High Tech Summit and follow along with the conversation on Twitter with the hashtag #MicrosoftHTS