**Third keynote concludes - thank you for following along with the live feed from today's conference. Participate in more real-time conversations as the forum comes to a close, on Twitter with #MicrosoftGEF**

UPDATE: 1/18, 4:20 p.m.

Addressing generational attitudes toward the oil industry and ongoing enagement with consumers, including social networking, are discussed as ways to elevate the energy dialogue.

UPDATE: 1/18, 4:17 p.m.

John Hofmeister concludes his speech and opens the floor for questions.

UPDATE: 1/18, 4:04 p.m.

"What the [oil] industry has got to do is connect with consumers...it cannot ignore the consumer. " -- John Hofmeister

UPDATE: 1/18, 4:00 p.m.

"The producers and consumers of energy have common interests." -- John Hofmeister

UPDATE: 1/18, 3:45 p.m.

John Hofmeister reflects on pricing and policy that has changed the energy space forever.

UPDATE: 1/18, 3:41 p.m.

"The cost of crude oil/gas will be the single most important pocketbook issue in the 2012 election." -- John Hofmeister

UPDATE: 1/18, 3:35 p.m.

Craig Hodges takes the main stage again to introduce the final key note speaker at GEF, former President of Shell Oil Company and Founder and CEO of Citizens for Affordable Energy, John Hofmeister.

**Second keynote concludes - thank you for following along with the live feed. Participate in more real-time conversations on Twitter with #MicrosoftGEF**

 

UPDATE: 1/18, 12:30 p.m.

Inspirational and motivational words from a great quarterback and father. Thanks to Archie Manning for his insights to the GEF audience.

UPDATE: 1/18, 12:20 p.m.

Archie Manning cites recent Dun and Bradstreet report, with interesting insights into free enterprises - clearly it's about good leadership:

  • The average lifespan of a business is only seven years
  • Two out of three new businesses will close in three years
  • 92 percent of all business failures occurred because of bad management

UPDATE: 1/18, 12:15 p.m.

"People are the real energy." -- Archie Manning

UPDATE: 1/18, 12:12 p.m.

Archie Manning speaks to the audience, sharing personal tales of humility, family and football.

UPDATE: 1/18, 12:08 p.m.

Craig Hodges welcomes NFL All-Pro, College Football and Hall of Fame quarterback Archie Manning to the stage, to discuss leadership and insights on winning in business.

UPDATE: 1/18, 12:05 p.m.

Craig Hodges returns to the main stage at GEF to recognize sponsors and introduce the next keynote speaker.

 

**First keynote concludes - thank you for following along with the live feed. Participate in more real-time conversations on Twitter with #MicrosoftGEF**

 

 

UPDATE: 1/18, 9:45 a.m.

Microsoft begins live demo of fictitious oil company that has a malfunctioning processor. Technologies and devices used to address the need, both on-site and remotely, include Windows HPC Server 2008 R2, Microsoft Lync, Bing, Windows 7, Microsoft Azure, Microsoft Dynamics CRM, Microsoft SQL Server 2008 R2 with StreamInsight, Windows Phone 7, Slate, Microsoft SilverLight, Microsoft SharePoint and Microsoft Tag.

UPDATE: 1/18, 9:40 a.m.

"We believe at Microsoft that we have productivity available on your terms today; anytime, at any price, on any device." -- Craig Hodges.

UPDATE: 1/18, 9:37 a.m.

Craig Hodges notes highlights from the survey issued today by Microsoft and Accenture, including a doubling of social media use within the Oil and Gas industry in the past 12 months.

UPDATE: 1/18, 9:34 a.m.

Craig Hodges discusses the applications and technology from our personal life are coming into our business life.

UPDATE: 1/18, 9:32 a.m.

"Consumerization of technology is really going on in our lives today - we can do anything, any time on any device." -- Craig Hodges

UPDATE: 1/18, 9:30 a.m.

Conclusion of Q&A. Craig Hodges begins Microsoft's point of view presentation - on the Future of Productivity.

UPDATE: 1/18, 9:25 a.m

Jay Crotts and Craig Hodges discuss desktop virtualization, big data/big apps, high performance computing, legacy content, record managements, public applications, upstream applications and securely sharing data.

UPDATE: 1/18, 9:12 a.m.

"If you're thinking about cloud, you're typically thinking about two things: how to grow revenue and how to automate IT." -- Jay Crotts

UPDATE: 1/18, 9:10 a.m.

Craig Hodges and Jay Crotts begin Q&A. 

UPDATE: 1/18, 9:07 a.m

Jay Crotts summarizes his speech and points to what's next by quoting Henry Ford: "If I have asked my customer what they wanted, they would have said a faster horse." 

UPDATE: 1/18, 9:06 a.m.

"We had great initial success, great pilots; we failed fast and failed small; and now we have implementations of technology making great strides." -- Jay Crotts

UPDATE: 1/18, 9:03 a.m.

Jay Crotts shares Shell's approach to cloud adoption: pathfinding (walk before you run), preserve the cloud attributes (don't destroy the benefits) and business enablement (enterprise-grade cloud).

UPDATE: 1/18, 8:55 a.m.

Shell's hybrid cloud computing approach defined by Jay Crotts: traditional and cloud computing combined.

UPDATE: 1/18, 8:54 a.m.

"As we moved into the cloud, we [at Shell] were able to say 'let's take it slow' and became more and more comfortable." -- Jay Crotts

UPDATE: 1/18, 8:52 a.m.

Jay Crotts shares Shell's key cloud concerns: extending security, global regulations and service integration.

UPDATE: 1/18, 8:48 a.m.

"The scale in which we [at Shell] rely upon technology to solve our problems is second to none" -- Jay Crotts.

UPDATE: 1/18, 8:44 a.m.

Jay Crotts discusses IT for the future with a "hybrid cloud."

UPDATE: 1/18, 8:42 a.m.

Craig Hodges introduces Jay Crotts, Vice President of IT Services, Shell

UPDATE: 1/18, 8:38 a.m.

Craig Hodges shares the international audience and the growth of the conference he's seen over the past six years, as host.

UPDATE: 1/18, 8:34 a.m.

Craig Hodges welcomes the crowd - "The future of our business relies upon people."

 

Announced today at Microsoft's Global Energy Forum are the results of a survey issued by Microsoft and Accenture.  Focusing on collaboration within the oil and gas industry, the survey of 205 professionals within international, national and independent oil- and gas-related companies found that nearly three-fourths (74 percent) are using social media tools for business collaboration - a significant increase over last year's survey responses (62 percent).  Public instant-messaging tools are used the most for business collaboration (38 percent, an 11 percent increase over last year), followed by internal company social networks (33 percent, a 17 percent increase over last year).  Additionally, the survey highlights the cloud as a way for the industry to overcome collaboration barriers, such as broken workflows that prevent information flow and no unified solution for knowledge sharing.

In addition to the survey results, Microsoft's News Center ran an article with Craig Hodges, general manager of Manufacturing and Resources, highlighting the conference, the survey results and what cloud computing can do for the industry.

Be sure to check back here throughout the day as we blog live from Microsoft's Global Energy Forum and follow along with the conversation on Twitter with the hashtag #MicrosoftGEF.