Use this promotion to capture expiring annuity revenue for small- and medium-business (SMB) customers by offering a cost-effective way to upgrade to the Windows 7 operating system and Microsoft Office 2010. The Microsoft Open Value Subscription program up-to-date discount for existing desktop platform licenses of current (N) and previous (N-1) versions has been expanded to include N-2 versions: Microsoft Office Professional 2003, Microsoft Office Small Business 2003, Microsoft Office Standard 2003, and the Window XP Professional operating system.

The Upgrade Plus Promotion Messaging Framework: Learn more about how to communicate this promotion to your customers.

Promotion Details

Start Date
January 1, 2010

End Date
September 30, 2010 (Microsoft reserves the right to cancel or extend this promotion at any time at its sole discretion, with fifteen days notice.)

Customer Campaigns
Customer Acquisition and Retention

Audience
SMB organizations

Market Segments
Commercial and government organizations

Products Included
Microsoft Office Professional Plus 2010 and the Windows 7 Professional operating system

Microsoft Volume Licensing Programs and License-Agreement Types
This promotion is available for and Microsoft Open Value Subscription and Microsoft Open Value Subscription for Government.

Software Maintenance Options
Microsoft Software Assurance for Volume Licensing provides upgrades, new versions of software, and technical support to customers. Software Assurance benefits vary with each Volume Licensing program. In addition, server licenses come with benefits that are different from those for desktop licenses. Software Assurance is included for every license acquired through Open Value Subscription and Open Value Subscription for Government.

Customer Eligibility Requirements
Customers who sign a new Open Value Subscription or Open Value Subscription for Government agreement and have an existing license for one of the following products:

  • Microsoft Office Professional 2003 (N-2)

  • Microsoft Office Professional 2007 (N-1)

  • Microsoft Office Professional Plus 2007 (N-1)

  • Microsoft Office Professional Plus 2010 (N)

  • Microsoft Office Small Business 2003 (N-2)

  • Microsoft Office Small Business 2007 (N-1)

  • Microsoft Office Standard 2003 (N-2)

  • Microsoft Office Standard 2007 (N-1)

  • Microsoft Office Standard 2010 (N)

  • Windows 7 Professional (N)

  • Windows Vista Business operating system (N-1)

  • Windows XP Professional operating system (N-2)

Offer
In addition to the up-to-date savings of up to 50 percent on the first annual payment for estimated retail prices of existing desktop platform product licenses of the current (N) version or previous (N-1) version, customers who sign a new Open Value Subscription or Open Value Subscription for Government agreement will also receive the up-to-date savings on N-2 versions of existing desktop platform licenses.

Promotion SKU List
Not applicable

How to Order

All Microsoft resellers can order subscription license and Software Assurance packs for this promotion. Learn how to become a reseller and how to order from a Microsoft authorized distributor.