We’d like to introduce you to Tiffany Morgan, our Senior Partner Development Manager over Gear Up, the go-to resource for partner sales professionals. Tiffany is going to share with you some of the benefits of the recently updated Gear Up SQL Server 2008 R2 Sales Advisor.

clip_image002Hello partners!

Allow me to preface this post by making sure you know what Gear Up Sales Advisors are. Essentially, Sales Advisors provide partners with conversational guidance as a way to approach customer sales conversations. For a given product, a Sales Advisor will tell you information like why you and your customers should care about it, who the target audience is, what the licensing requirements are, how to handle common objections and most importantly, the Trigger, Realities and Responses section outlines how to initiate dialogue. Pretty handy, right? You can check out our list of Sales Advisors and download them here.

Now, the exciting new enhancement made to the SQL Server 2008 R2 Sales Advisor includes an important update to better assist partners in identifying SQL Enterprise candidates and opportunities. Here are some key things you should know:

  • When to use: Pull this Sales Advisor out when attempting to determine the best fit recommendation of SQL Enterprise over Standard.
  • How to use: The Sales Advisor provides new qualifying questions to ask and help isolate strong SQL Server 2008 R2 Enterprise candidates.
  • Why to use: Moving SQL CAL customers with SQL Standard to Enterprise has the potential for 40% more per SQL opportunity!

Let me know what you think about these updates. I’d love to hear from you.