You’re probably on Facebook. You’re probably on LinkedIn. You’re probably on Twitter. Heck, you’re probably on all three and more. I’m willing to bet that your customers are too. So how can you utilize social media to better serve said customers?

Social media tools can enable you to better communicate with and understand your customers. This will result in more efficient marketing—which will also lower your costs—and make it easier for your customers to understand and trust you.

If you’re just getting started in this channel or if you’re curious to learn more, our friends over on the Ready-to-Go Marketing team have created Ready-to-Go Marketing Pointers to offer you the resources to develop a comprehensive social media plan. Check it out.

 

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Additional plug: We’re doing it too. We’re on Twitter – we’d love to hear from you.