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US Partner Team blog.
We've talked about the Marketing in a Tough Economy webcast sweepstakes that’s running right now, but did you know about the amazing courses included in it? So far, partners have been VERY interested in several of these - specifically How to Make Your Web Site a Lead-Generation Machine. This course has been the hottest one in the series, but in truth, each of these topics is an essential piece of beefing up your marketing activities on a budget.
Again, for every 2 of these courses you take, you’ll be entered to win an Amazon Kindle. Very cool!
5 Strategies for Marketing in Tough Times 5 Strategies for Marketing in Tough Times How to grow your business when there isn’t a lot to spend on marketing. Your sales & marketing budget is tight, but if you don’t let people know who you are and what you do, how do you get new customers? Marketing is always a challenge no matter how much is spent, yet there are proven ways to get your message in front of the right people, without busting your budget.
Everything You Need to Know About Producing a Web Seminar Everything You Need to Know About Producing a Web Seminar Web seminars are cost-effective and easy to implement; and they can be deployed to reach thousands, hundreds or just a few dozen prospects. The recent MarketingProfs Study, B2B Sales Lead Generation: Integration of Web 1.0 and Web 2.0 Media places Webinars as one of the top 5 online lead generation techniques.
How a Company of Any Size Can Earn Media Attention How a Company of Any Size Can Earn Media Attention Looking for a big bang without big bucks? Want the secrets behind “free” publicity? Positive media exposure is cheaper than paid advertising—and it can be much more effective—but nothing valuable is really free. Good PR and great media relations require work, preparation, media savvy and some risk taking!
How To Build Integrated Marketing Campaigns How to Build Integrated Marketing Campaigns In today's competitive marketplace and challenging economy, every penny spent needs to be stretched as much as possible and give a solid return. Creating and implementing an integrated marketing campaign that produces a respectable return on investment (ROI) is of utmost importance. In fact, when things get tight, proper marketing can be a company's savior.
How To Earn More Referrals From Existing Customers How To Earn More Referrals From Existing Customers Referrals are the single fastest easiest way for any business or executive to build deep relationships, earn more money, and enjoy the freedom they desire. But the problem today is that the typical business professional does not receive all the referrals they want or deserve -— despite providing excellent service and work for others.
How to Make Your Web Site a Lead-Generation Machine How to Make Your Web Site a Lead-Generation Machine Sure you have a Website, but are you turning enough visitors into leads for your sales funnel? Your answer can be the difference between a Website that is a money-maker and one that is nothing more than a glorified brochure. This informative workshop will provide you with a practical roadmap for transforming your Website into an Online Marketing Machine.
How To Win Back Lost Customers and Keep Them Loyal How To Win Back Lost Customers and Keep Them Loyal Worldwide, most brick and mortar companies lose 10% to 40% of their customers each year, and the defection rate of e-commerce companies is even higher. Most companies invest the majority of their resources on customer acquisition, yet research suggests that recovered customers can be worth 10 times more than new customers.
The 5-Step Process for Writing Case Studies That Sell The 5-Step Process for Writing Case Studies That Sell Compelling case studies invite prospects to place themselves in the story and imagine the rewards of their own successful outcome. Case studies become a marketer’s secret weapon for creating an emotional link with valuable prospects. A well-told case study, complete with a high-stakes problem and a high-value solution, makes “getting to yes” easier.
The Marketing Plan That Saves Time, Saves Money and Boosts Sales The Marketing Plan That Saves Time, Saves Money and Boosts Sales You've heard it before: Operating without a marketing plan is akin to taking a road trip without a map. While you may eventually get there, it is also just as likely you will get lost. A marketing plan outlines a shared, focused strategy on how marketing will help the organization achieve its key business initiatives. It clarifies the challenges you face as well as the opportunities.
The Power of Email Marketing: Reach New Customers Now The Power of Email Marketing: Reach New Customers Now Email is alive and well as an effective direct marketing channel. Recent statistics from the DMA show that email has the highest ROI of any direct marketing channel. It is a major factor in driving traffic to Web sites for many marketers and should only continue to grow in importance in your organization. Email direct marketing is a proven, cost-effective way to acquire new customers, generate sales and increase customer spending.
The Partner Training Team
Note: NO PURCHASE NECESSARY. Open only to legal residents of the 50 US states (includes District of Columbia) 18+ who are employees of companies actively enrolled in the Microsoft Partner Program. Game ends on 9/30/09. For full rules, please click here.