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There are some Microsoft Partners that have found some of the secrets to building their brand and their trusted advisor status in the local marketplace.
While there are many ways to drive for this status, one idea that should certainly not be overlooked is being active in local Chambers of Commerce or Diversity Organizations.
There you will be able to share your knowledge about how technology can help solve business problems, while the Chamber is helped by bringing you in to add value to their members. Lastly, the attendees to the event walk away with not only some great knowledge, but also some great contacts for solving some of those business problems. Seldom in business is there such a Win / Win / Win scenario.
To help Microsoft Partners leverage these local, powerful relationships, we have put together a program called Microsoft Community Connections. Simply put, it gives you the opportunity to work with Chambers and other Non-profit organizations, and gives you the resources that you need to differentiate your business and help you build your brand locally.
Please check out - http://www.mscommunityconnections.com