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Posted by Kim Sanchez, director, Trustworthy Computing Communications, Microsoft
No matter which search engine someone prefers, a key piece of advice from safety advocates to help protect your online reputation, is to conduct an Internetsearch on yourself, using several search engines. And then, evaluate whether your online life mirrors the reputation you want others to see.
Recently, the Bing team launched an Internet search tool that lets you conduct a side-by-side search engine comparison with Google. Now, while I think it’s cool, I thought; what if people used this double search feature for good – their own good. What a great time to use one tool, to help manage your online reputation: Search for yourself, and check out what’s being said about you. According to a recent study*, 37 percent of adults never do this.
Managing your online reputation isn’t just something kids or teens need to think about. Fifty-seven percent of adults think about taking steps to keep their work and personal profiles private. However, 17 percent said information intended to remain private had inadvertently been made public online.
What if you find information that is inaccurate or less favorable? Respectfully request that the person who posted it remove it or correct an error. And if they won’t do it, contact the siteadministrator.
Here are some quick tips to help protect and manage your Online Reputation:
Conduct your own “reputation report” from time to time
Evaluate whether the results reflect the reputation you’d like to share with the world
Consider separating your professional and personal profiles
Adjust your privacy settings
Think before you share
Be a good digital citizen
The more proactively you manage your information online,the more opportunities you will have to ensure your online reputation makes youproud. For additional guidance, you can point readers to www.microsoft.com/security. Also, regularly check in to our Safety & Security Center, where all of ourtools and materials are housed. “Like” our page on Facebook, and follow us on Twitter.