http://blogs.technet.com/b/tothesharepoint/archive/2011/07/18/book-how-to-measure-anything-finding-the-value-of-intangibles-in-business-and-sharepoint-server-2010.aspxDouglas W. Hubbard wrote a popular book on management and performance measurement, How to Measure Anything: Finding the Value of ‘Intangibles’ in Business Hubbard begins the book this way, expressing the value of measuring anything. Heen-USTelligent Evolution Platform Developer Build (Build: 5.6.50428.7875)