If you're a website owner, you know how important it is that users can easily find your website by using Internet search engines such as Bing or Google. The higher your website is shown in the search results list, the more likely it is that users will click on it. Just think of your own behavior when looking at search results. When was the last time you clicked to view the second page of search results?
In the white paper, Optimizing SharePoint Server 2013 websites for Internet search engines, you can find out how you can apply SEO features to your SharePoint Server 2013 website, so that Internet search engines will display it high in their search results list. The white paper covers subjects such as:
The white paper is written by Waldek Mastykarz, Microsoft SharePoint Server MVP.