A manager of mine, Stuart Macrae, once told me “People don’t do what you expect, they do what you inspect.” My first GM, Rick Devenuti, used to remind us “You cannot improve what you do not measure.”
Time has come (it is actually past due, but that’s another story) and the folks responsible for the TechNet wiki are interested in your feedback on Recommended Metrics: How To Measure Community and Social Media.
This is your chance. Help them get the metrics right, and the behavior you desire will follow. Neglect this opportunity, and the easy measures, like “page views” will rule this day and all others.