Did you know there is an arrow in the FedEx logo? Now that it has been pointed out, will you ever NOT see it?

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This is an example used in Ric Merrifield’s Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation to illustrate how changing your viewpoint is a necessary, but not sufficient, step to innovation.

His bottom-line advice, once you have figured out your Hedgehog; start with the small, safe projects. Tackling the part of the diagram that drives your profit is high-risk, if you make a mistake, it’ll be painful.

Rethinking how to decouple “what” you are doing from “how” you are doing it will tempt you to judge people/yourself for the waste you come to see with your new viewpoint. That’s not productive, guard against it. Let it go and move on.

Remember Hamlet’s idiom: “There is nothing either good or bad, but thinking makes it so.”

womansax

Is it a woman’s face? Or a saxophone player?