How do you measure the return on investment (ROI) on content? Let's call this concept Return on Content Investment (ROCI). Wikipedia provides a close approximation as relates to marketing: return on marketing investment (ROMI).

Senior Marketing Manager Aaron Lilly blogs about a couple of tools for this at Social Media - Measuring the Buzz. He references some tools that will bring you interesting data:

- Alerts (Live Alerts, Yahoo Alerts, Google Alerts)
- Blog Pulse (Technorati, Nielsen Blog Pulse)
- Micro Blog Pulse (TweetScan, Twittermeter)

Are these the tools Microsoft should use to measure the value (ROCI) of the content on MSDN and TechNet? What about the forums? Blogs?

Leave comments.