How do you measure the return on investment (ROI) on content? Let's call this concept Return on Content Investment (ROCI). Wikipedia provides a close approximation as relates to marketing: return on marketing investment (ROMI).
Senior Marketing Manager Aaron Lilly blogs about a couple of tools for this at Social Media - Measuring the Buzz. He references some tools that will bring you interesting data:
- Alerts (Live Alerts, Yahoo Alerts, Google Alerts) - Blog Pulse (Technorati, Nielsen Blog Pulse) - Micro Blog Pulse (TweetScan, Twittermeter)
Are these the tools Microsoft should use to measure the value (ROCI) of the content on MSDN and TechNet? What about the forums? Blogs?