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Free Keyword Analysis Tool: adCenter Add-in Beta for Excel 2007

Free Keyword Analysis Tool: adCenter Add-in Beta for Excel 2007

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TechNet/MSDN Search PM Rob Veliz recorded a short podcast with me giving tips on Search Engine Optimization, and the new TechNet Enhanced Search Refinement that takes you direct to the Technical Library content called "Documents & Articles."

Splogaway: If you are reading this on a blog other than http://blogs.technet.com/tonyso, why not stop patronizing a splog and come over to the original?

His tips include:

1> Get the free adCenter Add-in Beta for Excel 2007 and use it to analyze and improve your keywords. This tool includes the Ad Intelligence model, which enables you to:

  • Easily and quickly build out or expand keyword lists.
  • Effectively plan keyword strategy based relevance, cost history, volume, demographics, geography, and more.
  • Forecast monthly and daily keyword impressions and future trends.

2> Use the data from 1 to optimize your descriptions. Writing an effective description tag for search is and essential step toward improving CTs in search results. Interesting: the meta description tag has no effect on a site’s rank in search results.

3> Use a backlink analyzer tool to increase the quantity and quality of your backlinks.

Read Rob's blog for more SEO Tips.

Comments
  • One of my favorite weekend pastimes is sailing. Garage sale-ing that is. (Note to self: that pun works

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