Go read Josh's The Wonderful Truth of Corporate Blogging post (short read).

To which I say...

<soapbox mode on>

Amen and all that. On the other hand, one of the biggest benefits to Microsoft and the corporate bottom line is the effect blogging is having on US, not customers.

Making the commitment to dialogue with customers through blogs is not:

trivial

easy

career-promoting

...YET.

But, it does offer you growth opportunities that you can't get anywhere else inside Microsoft corporate culture right now.

One of the best ways to learn something is to commit to teaching it. Sharing what we are thinking, working on, producing makes us better, more effective employees even if we NEVER hear from a customer about it.

<soapbox mode off>

My team did a development exercise yesterday (Owl Inc ring any bells?) that showed us that a fundamental imperative for service org excellence is the ability to reduce the ignorance.

Do blogs do that?

What are the effects of blogging? Has anyone observed any change?

Do you have customer feedback? Personal feedback? Leave comments here.