At last week’s BUILD 2014 developer conference in San Francisco, Cameron Lerum did a great walkthrough of things to consider when publishing your app globally.
Cameron’s talk Apps without Borders goes through the process of planning globalization of apps for Windows Store, Windows Phone, and desktop apps. Among many useful tips for publishing your app internationally, it focuses on the following:
Also check out another BUILD session on monetizing your apps: Maximizing Revenue for Phone, Tablet and PC Apps in the Windows Store. Both talks are well worth a look if you are just starting out with your first international Windows Store or Windows Phone app.
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