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The Windows Phone Marketplace: A different way to encourage application discoverability, monetization and customer connection

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Debbie van Leeuwen, telco marketing manager for Communications Sector

 

Recently, Todd Brix of The Windows Phone Developer blog wrote on how the Windows Phone Marketplace is helping application and game publishers improve discoverability, monetization, and long-term customer connection.

 

Find out how Todd and team leveraged feedback from over a thousand developers to create a unique and engaging design and experience of the Windows Phone 7 Series Marketplace experience as well as their thoughts on how developers can tackle the following common challenges:

· Discoverability - How can I standout in a catalog of tens of thousands?

· Monetization - How can I make more money?

· Customer Connection - How can I ensure users use my app after they’ve acquired it?

 

Does this differentiate Windows Phone 7 Series from the competition when it comes to attracting mobile application developers? Let us know what you think.