There was big news from Telefónica today, as it announced an arrangement to put additional marketing muscle behind Windows Phone 8 devices in the key markets of the U.K., Germany, Spain, Mexico, Brazil and Chile. The enhanced marketing effort, in cooperation with Microsoft, aims to boost the sales of Windows Phone 8 devices and offer an alternative to the current duopoly.

Telefónica is reinforcing its commitment to pave the way for a more competitive market to benefit customers by offering additional options and a more personal smartphone experience with Windows Phone 8 devices.

In addition to Windows Phone 8 devices, Telefónica plans to offer its customers enterprise-class productivity and collaboration services with Microsoft Office 365, as well as consumer-facing features such as Skydrive and Xbox in a mobile environment connected to the Internet.

For more information, check out the full press release, and for additional information about how Microsoft is helping operators like Telefónica grow & differentiate their businesses, please visit www.microsoft.com/oc