July, 2010

  • Business Class Email Subscribers Churn Broadband 31% Less than Average

    About a year ago I heard that subscriber churn for service providers have been increasing at a steady rate of 5% per year with the current rate exceeding 20%. (Source: European Commission 2008, Wireless Intelligence 2008, A.T. Kearney analysis.). This was interesting to me since I also was hearing from our Microsoft Exchange partners, that their churn was decreasing. I wanted to learn more why our partners were telling us something opposite of the industry trend, and theorized that Microsoft Exchange's business class email solutions might be causing stickiness and retention. So I commissioned...