What's Happening Do you remember when you couldn't say the word "blog" without laughing? Or am I showing my age? Blogging first emerged in the 1990s at the same time as the appearance of tools that allowed non-techies to publish to the World Wide Web without knowing how to program in HTML. Blogs have come to be a critical part of nonprofits' online and social media strategies, giving organisations a way to engage in up-to-date, two-way communication with constituents. In this issue of Tech4Good, we highlight some useful tools to help you get started, and examples of stellar blogs that are out there.
• Blogs 101 To blog or not to blog? Should you decide to take the leap and join the blogosphere, it's helpful to understand a bit more about blogging and the current state of play. State of the Blogosphere Why Your Nonprofit Needs a Blog
• Tools to Make it Happen There is a lot of choice available as far as the tools you can use to make blogging happen and here are some great resources available to you. Don't know HTML programming? No problem. Check out Windows Writer which will do the programming for you. A Few Good Blogging Tools Windows Writer
• Build It and They Will Come Now that you've created your blog, how do you drive traffic to it? Here are a few suggestions about strategy and content that will help build your readership. How to Get Traffic to Your Blog 11 Blog Content Ideas for your Nonprofit
• Good Blog Design & Content You know how to build your blog and even how to drive traffic to it. Now let's take a look at those who have come before us and learn from the masters. 11 Nonprofit Blogs Designed for the Social Web Top 10 Social Media for Social Good Blogs
For more information contact Microsoft's Corporate Citizenship team.