Reaching Out to Our Community

Reaching Out to Our Community

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Or, The Importance of Being Earnest

Hey, there. I'm Dave, one of the folks behind the scenes who's working on getting our team blog and other broad reach marketing vehicles tuned into the real concerns and priorities of the System Center community online. Just to give you a little evidence I really exist, here's a pic of me (which you might be able to turn up elsewhere on the Web if you manage to track my breadcrumbs down):

dave

I'm fairly new to the group, having come from the Web world of Microsoft.com, where I helped publish Web sites and build online community services and experiences. My perspective as part of the System Center marketing team will necessarily be on how we can better connect with our customers online, by means of the content we publish, the messages we communicate, and the discussion we invite.

At least, that will be the scope to begin with. You may note that what I've just described to you is pretty close to being a one-way street: Microsoft System Center product team communicating out to its audience, in a sort of corporate one-to-many. That's the typical way of doing things, and it has its value--but also its limitations.

Ultimately--and I see this blog as a good step in the right direction--I'd like not only to help put a face on our development and marketing efforts for you, but I'd also like to help our team get in touch in a real way with our customers, help our customers connect with our team, and help everyone benefit from the "togetherness" of community. What's been taking shape in the world of online social networking and media, with services like Facebook popping up all over the place and rapidly gaining traction, is encouraging and I think points the way to what might yet become in support of the information and people-connection needs of enterprise customers and IT professionals worldwide...

Ok, ok, I know. A tall, and at this point very abstract, order. But we just need to take it one step at a time, one conversation at a time, one connection at a time. Rome, after all, wasn't built in a day.

- dave

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