Steve Lamb's Blog

Security Matters

What's the best blog engine/site to use when trying to raise awareness of a tech product?

What's the best blog engine/site to use when trying to raise awareness of a tech product?

  • Comments 1
  • Likes

As you may imagine I often receive requests for advice about how an individual or company can get into blogging. My typical reply starts with "what are you trying to achive/ why do you want to blog?" as all too many people simply want to reap the benefits without giving anything - leading to dull "buy my product" "marketing" brochures. The thing I like best about blogging is that it's self moderating - if a blog is dull or is not credible people go elsewhere.

For me the worst reason to start a blog is because you've been told to by "the marketing department" or your boss thinks it's a good idea.

I've been having an interesting email exchange with a gentleman who would like to know "do I begin?  Honestly we have an encryption appliance that rocks (Strong, Simple, Affordable).  Where do I begin?".

Where would you suggest as a good place to host a blog that is unashamedly pitching a technical product bearing in mind that the author is passionate about it though doesn't have a following or any conviction to one service or another? Your suggestions by adding a comment would be much appreciated.

Personally I will read such a blog if the person behind it is truely jazzed about the capabilities of the technology as long as they are honest and open about it's shortcomings too.

Thank you

Comments
Your comment has been posted.   Close
Thank you, your comment requires moderation so it may take a while to appear.   Close
Leave a Comment