I'm not advocating stealing as an acceptable behaviour before anyone asks!
The Register posted a story about the CEO of a book publisher (Richard Charkin) and colleague stealing a couple of laptops from a Google stand. The machines weren't actually taken anywhere and they were returned as soon as their absence was noticed. There's more to the story and rather than me try to paraphrase it here I suggest you take a quick look at Richard's post on the matter.
It seems I got my Blue Monster business cards a few days before Hugh did. Hehe. Steve's got some so has