Information is NOT Power. Timely access to accurate information can give the holder the ability to make powerful decisions.
Effective Information Technology can enable the required flow of information. Inappropriate Information Security Policues, Processes, application of controls and lack of awareness can stifle Effective Information Technology. Effective Security is the corrolory of this position as it's proactive and encompasses every aspect of information flow throughout an organisation together with customers partners and suppliers.
Avoiding risk is not an option for todays users of technology. Measuring risk and mitigating threats to a point that you are comfortable with leads to Effective Security. Everyone (and every business) has a different perception and appetite for risk. Many use risk taking as a fundamental competitive advantage.
Effective Security can facilitate Effective Information Technology thereby enabling businesses and individuals to realise their potential - doing more with less risk.