<This post has been edited to attribute the image accordingly>
The Marketing Soiree was a very interesting community event. The audio of Seth Godin's talk together with the Q&A is available here. He had fun with each person that wished to ask a question - he made them wear a very unflattering plastic nose - and of course each is available for all the world to see via the wonders of www.flickr.com.
The focus of the talk was examining how we use the TV style advertising methodology whereby messages are inflicted upon the consumer in the hope that they'll feel compelled to purchase. Evidence shows that we are much more choosy these days, have pretty much infinite choice and given the choice will fast forward through the adverts. Seth discussed an alternative way of promoting ideas which involved getting the consumer to tell your story following good experience.
Seth's blog is really interesting too.
Thanks to Lloyd Davis for providing the following image: