One problem with making your email address available (which I will continue to do, don't worry) is that folks with something to sell assume you're interested in their stuff. To wit, let's consider an email I received today (copied, headers and all, after my griping).

Note that if I want to opt out of further communications, I have to do two separate things -- which actually becomes three things.

• First I have to click the last link to opt out of future TechTarget spam. (Yes, I deleted the actual links. But certainly none of my trustworthy readers would attempt to re-subscribe me, right...? <g>
• But that isn't enough -- I also have to separately opt out of future Avaya spam! (Why does the no-more-from-Avaya link live on a techtargetmail.com server? Whatever.) Clicking on that link eventually does land me on an avaya.com page, where I have to confirm my email address and indicate they don't have my permission to send me spam. Hmm, too difficult to embed my email in that link, when the other techtargetmail.com link did embed my email?
• Then after submitting it, another page pops up telling me that I'll soon receive an email with additional instructions! In this email there's a link -- to avaya.com with my email address embedded -- that I must click, I guess to double plus confirm that yes, I really really really do wish never to hear from you again. Clicking that link takes me to a page that promises my "permissions have successfully been set. Thank you."

A pox on both your houses, TechTarget and Avaya. I never asked for your stuff. Go away.

Spam, my friends, is only going to get worse. It was so easy to ban junk faxes in 1991. But even those regulations were weakened in 2005. So do you really think we'll see anything even remotely logical for outlawing spam? I doubt it, unless we the citizens foment a revolt. Let's get cracking!

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To: Steve Riley <steriley@microsoft.com>
Subject: 7 Tips to Ensure Readiness for UC Deployment
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