Blog - Title

April, 2014

  • The Return on the Data Asset in the Era of Big Data: Capturing the $1.6 trillion Data Dividend

    Several prior research studies have looked at the benefits of any point investment in big data and business analytics over no investment at all. Recognizing that a growing number of organizations have already invested in a base level of business analytics technology and capabilities, IDC set out to identify the difference between those organization and others that have invested in using more diverse data types and source, more diverse analytical tools and methods, and in distributing information to more diverse audience of end user types – at the right time.