Microsoft announced today that LinkShare Corp., an online performance marketing firm, has adopted the Windows Azure platform for development of LinkShare Lightning, the next generation of its online marketing application, and in turn has gained greater efficiencies and reduced IT costs through cloud computing.  LinkShare made the choice after assessing the cloud offerings from Amazon Web Services and Google Apps Engine. 

 

“Cloud innovation and feature development are proceeding at a fast pace at Microsoft, which made Windows Azure a great choice,” said James Chen, chief technology officer of LinkShare Labs.  “With a steady stream of new Windows Azure development tools at its disposal, our team of three developers built LinkShare Lightning in just three months, putting us that much closer to our vision of a global, cloud-based, online performance marketing solution.”

 

Additional information regarding today’s announcement is available at:

 

·         Customer Spotlight press release

·         Windows Azure Blog

·         Case Study