VRX Studios is a full-service photography company that provides content production, licensing, hosting, and distribution services to the global travel and hospitality industries. The company serves more than 10,000 hotels across the globe, including those under Hilton Worldwide, Wyndham Worldwide, Choice Hotels, Best Western, Fairmont Hotels & Resorts, and Hyatt Corporation.

Faced with having to replace its decade old, server-based content management system with a new system that could scale to handle tens of thousands of users and hundreds of terabytes of data, VRX Studios turned to the Windows Azure platform. The company developed a cloud-based, digital asset management system that it now uses for its own customers and offers separately as a stand-alone online service. As a result,

  • reduced operating costs
  • eliminated capital expenses
  • increased the performance, scalability, and reliability of its digital asset management system
  • reduced development time by 40%
  • created a new line of business

David MacLaren, President and Chief Executive Officer at VRX Studios said the company saves up to 40% on hosting and maintenance costs.  He shares more about VRX's experience with the technology in an interview on the Windows Azure blog.

For more information about how VRX Studios is using the Windows Azure, check out their case study here.