I've mentioned elsewhere that you should be thinking about a "data roadmap". A way of thinking about how you intend to leverage all of that data you're collecting.

And in that post I mentioned that Microsoft has a "roadmap" for SQL Server. We think about how to evolve the product all the time, with one overriding goal - to be the "Information Platform" for your organization. It's more than just storing and securing your data - it's about giving you tools that let you access that data from anywhere, quickly and safely. In SQL Server 2008 R2 you'll see big investments in this kind of thinking, from Master Data Services to Stream Insight and PowerPivot and even interaction with SQL Azure. We're giving you new ways to do the basic inputs and outputs, but we're also thinking beyond those operations to new ways of allowing you to provide that data to your organization. Bloomberg has a review on some of these features that you can check out here.

So make your data roadmap with our product roadmap in mind - it's not just data, it's information.