PROS, the world leader in enterprise business-to-business pricing and margin optimization software showcased its energy industry solution at the Microsoft Global Energy Forum 2011 in Houston, TX.  PROS showcased how they worked together with Microsoft to enable customers to improve control, visibility and agility while realizing the most profitable pricing for market conditions.

The PROS Pricing Solution Suite combines prescriptive pricing analytics and optimization capabilities with the power of Microsoft SQL Server 2008. The solution works seamlessly with Microsoft Office and Microsoft SharePoint Server 2007. PROS' powerful pricing capabilities are available to customers in a familiar context. Price optimization provides energy companies with a strategic competitive advantage, minimizes risk and increases profit margins, making it a key lever for corporate success.

The importance of setting the right price is profound in a commodity products industry. Success depends on

  • insuring margin of error for pricing decisions is very small. 
  • pricing decisions are immediately available.

PROS depends on SQL Server for quicker than the competitor analysis with better accuracy.

Read more here.