re: Guest Post: Implementing Big Brand Hybrid Marketing Techniques for Small Business

Tess Young — Mon, 15 Apr 2013 02:42:08 GMT

Hello There,

I just wanted to see if you were currently interested in additional guest bloggers for your blog site.

I see that you've accepted some guest posters in the past - are there any specific guidelines you need me to follow while making submissions?

If you're open to submissions, whom would I need to send them to?

I'm eager to send some contributions to your blog and think that I can cover some interesting topics.

Thanks for your time,

Tess

re: Guest Post: Implementing Big Brand Hybrid Marketing Techniques for Small Business

Andrew McKinley — Mon, 21 Jan 2013 10:35:06 GMT

Interesting. I think we have been using hybrid marketing on occasion ourselves, without realizing it!

Makes sense though. Working only with online marketing OR offline, without tying the two together, is simply less efficient & less effective.

Our small PR company has developed a working relationship with an online marketing firm to ensure that we are able to stay ahead of the game & offer our clients what they need. This decision was made after a couple of competitors started offering online & social as part of their PR campaigns.

I would imagine that in a few years time, if not sooner, any traditional PR company that doesn't have either in house capabilities, or working arrangements with trusted online partners, will start to loose tenders because of this.