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  • Blog Post: 12 things you shouldn’t publish on your website

    You know what should be including – product information, pricing (if applicable), contact details etc, but are you as confident about the things you shouldn’t be publishing? It might be worth taking a look through the list below and just checking that you’re not doing any of the following: Your...
  • Blog Post: Improve your search engine optimisation

    Don't be overwhelmed by data is the title of blog posted by a colleague in Microsoft adCenter. It was deemed to be so good by those in the know it's reached the final of the Semmy's, an annual awards event recognising content produced across the search and online marketing industry. The post is so good...
  • Blog Post: Search Marketing and Social Media: grow your online presence

    Guest post from Cedric Chambaz , Marketing Manager, Search & SMB, Microsoft Advertising Search Marketing is a well-established marketing technique that can clearly help your drive traffic to your site and grow your business. Based on a cost-per-click model, you only pay when a prospect clicks...
  • Blog Post: Tips and trends for SMB on social media, PPC, SEO and the Microsoft / Yahoo! search alliance

    This guest post by Simone Schuurer was first posted on the Microsoft adCenter blog on 3 March. Last week the Microsoft Advertising Community team was at SES (Search Engine Strategies) London to keep an eye and ear out for the latest trends in search. If you’re running a small business, it...
  • Blog Post: New advice on search marketing for small businesses

    By Matt Brady A new story published on Small Business Centre reveals that SEO (Search Engine Optimisation) is vital for SMEs . In the article, Andy Rose, director of web design company Duo Design, offers tips such as updating news regularly and placing content in easy to find locations in order that...
  • Blog Post: Optimise webpage titles and improve your click-through rates

    Guest post by Vasilis Vryniotis, co-founder of WebSEOAnalytics.com Titles are considered important both for the users and for the search engines. This week we’ll discuss some practical tips on how to optimise the titles of your site and on how to boost your search engine results and click-through...
  • Blog Post: How To Be Found: Search Engine Optimisation

    Kevin Costner built his field of dreams and was told ‘They will come'. If only this were true of websites.... Search engine marketing (SEM - generally paid-for web advertising) and search engine optimisation (SEO - being smart about the language you use on your website pages) are two disciplines we're...
  • Blog Post: ‘Tis the season to get busy with search marketing

    Guest post from Cedric Chambaz, Marketing Manager - Search & SMB, Microsoft Advertising Devoting extra attention to your search marketing campaigns today can pay off during the year-end period - one of the busiest times of year. There is little doubt about how critical Christmas and Boxing...
  • Blog Post: Pay-per-click (PPC) for SMB #2: An introduction to Bing

    A couple of weeks’ ago we published the first in a series of guest posts from Microsoft Advertising adCenter on how to get started with online advertising. Catch up with that post here Pay-per (PPC) click for SMB #1: paid and organic search, and then move on to #2 below, which is all about Microsoft’s...
  • Blog Post: Website localisation: a small business guide

    Guest post by Christian Arno, founder of UK localisation company Lingo24 . As a business grows and gains a firmer foothold in its domestic market, the need to look further afield for new business may soon become apparent, especially when you consider that: 75% of the Earth’s population...