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  • Blog Post: Search Marketing and Social Media: grow your online presence

    Guest post from Cedric Chambaz , Marketing Manager, Search & SMB, Microsoft Advertising Search Marketing is a well-established marketing technique that can clearly help your drive traffic to your site and grow your business. Based on a cost-per-click model, you only pay when a prospect clicks...
  • Blog Post: Tips and trends for SMB on social media, PPC, SEO and the Microsoft / Yahoo! search alliance

    This guest post by Simone Schuurer was first posted on the Microsoft adCenter blog on 3 March. Last week the Microsoft Advertising Community team was at SES (Search Engine Strategies) London to keep an eye and ear out for the latest trends in search. If you’re running a small business, it...
  • Blog Post: ‘Tis the season to get busy with search marketing

    Guest post from Cedric Chambaz, Marketing Manager - Search & SMB, Microsoft Advertising Devoting extra attention to your search marketing campaigns today can pay off during the year-end period - one of the busiest times of year. There is little doubt about how critical Christmas and Boxing...
  • Blog Post: Pay-per-click (PPC) for SMB #2: An introduction to Bing

    A couple of weeks’ ago we published the first in a series of guest posts from Microsoft Advertising adCenter on how to get started with online advertising. Catch up with that post here Pay-per (PPC) click for SMB #1: paid and organic search, and then move on to #2 below, which is all about Microsoft’s...
  • Blog Post: New resources on Microsoft's Small Business website

    New on our small business website are a couple of great articles on SEO and upgrading to Windows 7; plus, we've had a bit of tidy up and introduced a couple of new pages to help you navigate our resources. Why upgrade to Windows 7? - Dan Simpson, Client Services Manager, P1 Technology Partners...
  • Blog Post: Social media competition boosts hotel bookings: case study

    Guest post by Dimitris Zotos. Dimitris is an editor & SEO Professional at WebSEOAnalytics.com . Social Campaigns should be designed according to the organisation’s objectives. In this article we will share with you the actions and the goals of a real life example that can help you understand...
  • Blog Post: 10 ways to monetise your website or blog

    Guest post by Vasilis Vryniotis, co-founder of WebSEOAnalytics.com Making money online and monetising your Website’s Traffic is generally neither as easy as it sounds nor as profitable as most people think. In many cases major changes in the philosophy of the service/website must be done...
  • Blog Post: How to do search marketing as an SMB

    Cedric Chambaz, my colleague in Microsoft Advertising, has written a great article search marketing, which is published on Utalkmarketing.com - How to do search marketing as an SMB . Busting the myths that it's too expensive, too time-consuming and too difficult, Cedric clearly illustrates how small...
  • Blog Post: Pay-per-click (PPC) for SMB #3: An introduction to adCenter

    Continuing our series of guest posts from Microsoft Advertising adCenter on how to get started with online advertising; you can view the whole series here . This week we focus on adCenter. If you’ve been following our recent series of blog posts you should be up to speed with the basics of PPC...
  • Blog Post: Is Search Engine traffic the best traffic you can get?

    Guest post by Vasilis Vryniotis, co-founder of WebSEOAnalytics.com SEO professionals spent hours of work trying to fine tune their SEO campaigns and increase their organic traffic. Since SEO is a game of inches not miles, every single change could make a difference and thus much time and effort are...