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  • Blog Post: Office Live: an introduction

    By Tim Kimber --> By Tim Kimber First of all, a quick explanation of what Office Live is, since this can cause some confusion. Office Live is a set of web services designed to help start-ups and small businesses get an online presence. The entry-level offering is called Office Live Basics and...
  • Blog Post: Inject creativity into your business

    I caught some of Working Lunch today (does anyone know why the BBC is axing this programme? Dave Stewart of Eurythmics fame was being interviewed – not for his musical talents and achievements, but for his latest enterprise, a company called Weapons of Mass Entertainment. (I would put the website up...
  • Blog Post: Improve your search engine optimisation

    Don't be overwhelmed by data is the title of blog posted by a colleague in Microsoft adCenter. It was deemed to be so good by those in the know it's reached the final of the Semmy's, an annual awards event recognising content produced across the search and online marketing industry. The post is so good...
  • Blog Post: Online Marketing helps drive Small Business growth

    Developing strong products and services is only part of the challenge for small and medium-sized businesses (SMBs). Unless they are able to reach out to consumers and develop brand awareness, how can they ever be expected to generate a profit? SMBs generally only have limited advertising budgets - they...
  • Blog Post: Social networking opportunities for small businesses

    By Matt Brady I recently published a blog entry about the new internet phenomenon that is social networking and small businesses. Today, a story surfaced about how only 8% of SME executives use social networking sites such as Facebook and Live Spaces . According to John Davis, Marketing Director for...
  • Blog Post: ‘Tis the season to get busy with search marketing

    Guest post from Cedric Chambaz, Marketing Manager - Search & SMB, Microsoft Advertising Devoting extra attention to your search marketing campaigns today can pay off during the year-end period - one of the busiest times of year. There is little doubt about how critical Christmas and Boxing...
  • Blog Post: Why small businesses should consider blogging

    By Matt Brady Microsoft's Steve Clayton back in October 2006 gave 7 reasons why SMEs should blog . In a sort of homage to that piece, I present my 5 reasons why a small business should consider launching a blog: Traffic! Blogs are great for attracting (and driving) traffic. Here's why: ...
  • Blog Post: Step by step: the perfect marketing email

    Forget your own business for a moment, and let’s take a look at other people’s. How often has an email popped into your Inbox, and you’ve instantly wanted to delete it? That’s hardly a marketing triumph. And yet, occasionally, you find yourself interested, intrigued, or excited...
  • Blog Post: New Microsoft Office Live webcasts

    Have you signed up to Office Live yet? Microsoft Office Live Small Business is a set of Internet-based tools to help small businesses quickly and easily create a professional web presence. You can get a free domain name and quickly and easily create your own website. To help you develop your skills...
  • Blog Post: How to do search marketing as an SMB

    Cedric Chambaz, my colleague in Microsoft Advertising, has written a great article search marketing, which is published on Utalkmarketing.com - How to do search marketing as an SMB . Busting the myths that it's too expensive, too time-consuming and too difficult, Cedric clearly illustrates how small...