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  • Blog Post: Ten rookie marketing mistakes to avoid

    Guest post from Maria Ross, founder and chief strategist of Red Slice a branding and marketing consultancy and blog based in the US. She is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget available on Amazon.co.uk I've seen some great marketing in...
  • Blog Post: Five ways to kill customer loyalty: are you guilty?

    Guest blog from Maria Ross, founder and chief strategist of Red Slice , a branding and marketing consultancy based in Seattle. She has advised start-ups, solopreneurs, non-profits and small to midsize growth companies on how to craft their brand story to engage, inform and delight customers. Maria is...
  • Blog Post: Every business needs marketing

    Guest post from Maria Ross, founder and chief strategist of Red Slice a branding and marketing consultancy based in the US. She is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget available on Amazon.co.uk I was incensed recently by someone writing...
  • Blog Post: Five signs of a power brand

    Guest post from Maria Ross, founder and chief strategist of Red Slice a branding and marketing consultancy based in the US. She is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget available on Amazon.co.uk Clients often ask us, “How will...
  • Blog Post: Don’t let your social media campaign die on the vine

    Guest post from Maria Ross, founder and chief strategist of Red Slice a branding and marketing consultancy based in the US. She is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget available on Amazon.co.uk The holy grail of social media (and marketing...
  • Blog Post: Why saving money on branding can cost you

    Guest post from Maria Ross, founder and chief strategist of Red Slice a branding and marketing consultancy based in the US. She is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget available on Amazon.co.uk We’ve all seen it – and maybe...
  • Blog Post: Follow the rule of three to get more results

    Guest post from Maria Ross, founder and chief strategist of Red Slice a branding and marketing consultancy based in the US. This is an excerpt from Maria’s new book, Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget available on Amazon.co.uk: http://www.amazon...
  • Blog Post: Learn from my mistake: don’t let your advertising dollars go to waste

    Guest post from Maria Ross, founder and chief strategist of Red Slice a branding and marketing consultancy based in the US. She is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget available on Amazon.co.uk Forgive me, dear readers, for I have sinned...
  • Blog Post: What we all can learn from Virgin America

    Guest post from Maria Ross, founder and chief strategist of Red Slice a branding and marketing consultancy based in the US. This is an excerpt from Maria’s new book, Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget available on Amazon.co.uk I’m thankful...
  • Blog Post: Passion with purpose equals profits

    Guest post from Maria Ross, founder and chief strategist of Red Slice a branding and marketing consultancy based in the US. She is the author of Branding Basics for Small Business : How to Create an Irresistible Brand on Any Budget available on Amazon.co.uk A fundamental advantage that small...