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Could I use some help? The last in a series of 10 blogs by Martin Brassell of Inngot, helping you find your own answers to 10 key questions about your intellectual property, or IP. Hopefully, these blogs have helped you feel a bit more comfortable with IP. However (as with so much else in life...

The eighth in a series of 10 blogs by Martin Brassell of Inngot, helping you find your own answers to 10 key questions about your intellectual property, or IP. Returning to a theme we touched on in the last of these blogs: the competitive landscape into which you will be launching your new product...

How big is the market for what I have? The seventh in a series of 10 blogs by Martin Brassell of Inngot, helping you find your own answers to 10 key questions about your intellectual property, or IP. As has been pointed out in an earlier blog, formal IP protection can represent a substantial investment...

The sixth in a series of 10 blogs by Martin Brassell of Inngot, helping you find your own answers to 10 key questions about your intellectual property, or IP. In the previous blog, we discussed the importance of keeping quiet about what you’re developing until you’re ready to patent –...

The fifth in a series of 10 blogs by Martin Brassell of Inngot, helping you find your own answers to 10 key questions about your intellectual property, or IP. If you’re lucky enough to have a ‘eureka!’ moment, it’s tempting to shout about it from the rooftops. However, if you...

The fourth in a series of 10 blogs by Martin Brassell of Inngot, helping you find your own answers to 10 key questions about your intellectual property, or IP. As with any kind of property, safeguarding your IP is important. The ways in which you can protect it vary according to what it is. Having...

The third in a series of 10 blogs, helping you find your own answers to 10 key questions about your intellectual property, or IP. On the face of it, “who owns my IP?” ought to be a very easy question to answer. However, that’s not always the case. Take copyright for example. If...

The second in a series of 10 blogs, helping you find your own answers to 10 key questions about your intellectual property, or IP. There’s one key test your IP and other intangible assets must pass if they are to have significant value: are they unique ? Distinctiveness and originality are...

The first in a series of 10 blogs, helping you find your own answers to 10 key questions about your intellectual property, or IP. When approaching IP, the best starting point is to ask: what have I got? To put the right strategies in place to protect and exploit your assets, you must first work out...