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  • Blog Post: Friday Support: IP - How big is the market for what I have?

    How big is the market for what I have? The seventh in a series of 10 blogs by Martin Brassell of Inngot, helping you find your own answers to 10 key questions about your intellectual property, or IP. As has been pointed out in an earlier blog, formal IP protection can represent a substantial investment...
  • Blog Post: Friday Support: Unlocking the hidden value of apps

    We're kicking off series of blogs to help small businesses understand the importance of IP. Martin Brassell from Inngot will provide blogs that even this blog can understand. Unlocking the hidden value of apps Intellectual property (IP) is of real importance for any knowledge-based enterprise –...
  • Blog Post: Friday Support: IP - Is what I have original and distinctive?

    The second in a series of 10 blogs, helping you find your own answers to 10 key questions about your intellectual property, or IP. There’s one key test your IP and other intangible assets must pass if they are to have significant value: are they unique ? Distinctiveness and originality are...
  • Blog Post: Friday Support: IP - How open should I be?

    The sixth in a series of 10 blogs by Martin Brassell of Inngot, helping you find your own answers to 10 key questions about your intellectual property, or IP. In the previous blog, we discussed the importance of keeping quiet about what you’re developing until you’re ready to patent –...
  • Blog Post: Friday Support: IP - What have I got?

    The first in a series of 10 blogs, helping you find your own answers to 10 key questions about your intellectual property, or IP. When approaching IP, the best starting point is to ask: what have I got? To put the right strategies in place to protect and exploit your assets, you must first work out...
  • Blog Post: Friday Support: IP - Who else knows about what I’ve got?

    The fifth in a series of 10 blogs by Martin Brassell of Inngot, helping you find your own answers to 10 key questions about your intellectual property, or IP. If you’re lucky enough to have a ‘eureka!’ moment, it’s tempting to shout about it from the rooftops. However, if you...
  • Blog Post: Friday Support: IP - How can I protect what I’ve got?

    The fourth in a series of 10 blogs by Martin Brassell of Inngot, helping you find your own answers to 10 key questions about your intellectual property, or IP. As with any kind of property, safeguarding your IP is important. The ways in which you can protect it vary according to what it is. Having...
  • Blog Post: Friday Support: De-mystifying IP

    De-mystifying IP Over the following 10 weeks, this blog will be helping you find your own answers to 10 key questions about your intellectual property, or IP. Your guide will be Martin Brassell , CEO of Inngot , the company that provides web tools to identify, value and promote your IP. Here’s...
  • Blog Post: Friday Support: IP - How intense is my competition?

    The eighth in a series of 10 blogs by Martin Brassell of Inngot, helping you find your own answers to 10 key questions about your intellectual property, or IP. Returning to a theme we touched on in the last of these blogs: the competitive landscape into which you will be launching your new product...
  • Blog Post: Friday Support: Is my IP really mine?

    The third in a series of 10 blogs, helping you find your own answers to 10 key questions about your intellectual property, or IP. On the face of it, “who owns my IP?” ought to be a very easy question to answer. However, that’s not always the case. Take copyright for example. If...