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  • Blog Post: Are you paying enough attention to your brand?

    In response to the current economic and social climate, businesses of all sizes have been forced to carefully consider how they define their brand values. We found this new research by printed.com that shows how the small business community has been faring, and what it could do better… Value...
  • Blog Post: Ten rookie marketing mistakes to avoid

    Guest post from Maria Ross, founder and chief strategist of Red Slice a branding and marketing consultancy and blog based in the US. She is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget available on Amazon.co.uk I've seen some great marketing in...
  • Blog Post: Five ways to kill customer loyalty: are you guilty?

    Guest blog from Maria Ross, founder and chief strategist of Red Slice , a branding and marketing consultancy based in Seattle. She has advised start-ups, solopreneurs, non-profits and small to midsize growth companies on how to craft their brand story to engage, inform and delight customers. Maria is...
  • Blog Post: Every business needs marketing

    Guest post from Maria Ross, founder and chief strategist of Red Slice a branding and marketing consultancy based in the US. She is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget available on Amazon.co.uk I was incensed recently by someone writing...
  • Blog Post: Five signs of a power brand

    Guest post from Maria Ross, founder and chief strategist of Red Slice a branding and marketing consultancy based in the US. She is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget available on Amazon.co.uk Clients often ask us, “How will...
  • Blog Post: Don’t let your social media campaign die on the vine

    Guest post from Maria Ross, founder and chief strategist of Red Slice a branding and marketing consultancy based in the US. She is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget available on Amazon.co.uk The holy grail of social media (and marketing...
  • Blog Post: Why saving money on branding can cost you

    Guest post from Maria Ross, founder and chief strategist of Red Slice a branding and marketing consultancy based in the US. She is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget available on Amazon.co.uk We’ve all seen it – and maybe...
  • Blog Post: Learn from my mistake: don’t let your advertising dollars go to waste

    Guest post from Maria Ross, founder and chief strategist of Red Slice a branding and marketing consultancy based in the US. She is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget available on Amazon.co.uk Forgive me, dear readers, for I have sinned...
  • Blog Post: What we all can learn from Virgin America

    Guest post from Maria Ross, founder and chief strategist of Red Slice a branding and marketing consultancy based in the US. This is an excerpt from Maria’s new book, Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget available on Amazon.co.uk I’m thankful...
  • Blog Post: Social media competition boosts hotel bookings: case study

    Guest post by Dimitris Zotos. Dimitris is an editor & SEO Professional at WebSEOAnalytics.com . Social Campaigns should be designed according to the organisation’s objectives. In this article we will share with you the actions and the goals of a real life example that can help you understand...