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In response to the current economic and social climate, businesses of all sizes have been forced to carefully consider how they define their brand values. We found this new research by printed.com that shows how the small business community has been faring, and what it could do better… Value...

Maria Ross is chief brand strategist and creator of Red Slice , a digital elixir of stories and strategies to boost your business, your brand and your brain. She advises start-ups, solopreneurs and small to midsize growth companies on how to craft brands that engage, inform and delight customers. Maria...

Guest post from Maria Ross, founder and chief strategist of Red Slice a branding and marketing consultancy and blog based in the US. She is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget available on Amazon.co.uk . Her next book, Rebooting My Brain...

Guest post from Cindy Bates, Vice President of Microsoft’s US SMB Organisation. Read more from Cindy on her blog here . I thought this tied in nicely with Maria’s recent post on killing customer loyalty . I absolutely love the work I do at Microsoft. Sometimes though I think that in...

Guest blog from Maria Ross, founder and chief strategist of Red Slice , a branding and marketing consultancy based in Seattle. She has advised start-ups, solopreneurs, non-profits and small to midsize growth companies on how to craft their brand story to engage, inform and delight customers. Maria is...

Guest blog from Sebastien Powell, from telephone answering service company Messagebase. In the same way that most people will pay close attention to the way they dress, how you ‘dress up’ your business deserves just as much attention. The visual identity you apply to your business will...

Guest post from Maria Ross, founder and chief strategist of Red Slice a branding and marketing consultancy and blog based in the US. She is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget available on Amazon.co.uk I've seen some great marketing in...

Guest post from Maria Ross, founder and chief strategist of Red Slice a branding and marketing consultancy based in the US. She is the author of Branding Basics for Small Business : How to Create an Irresistible Brand on Any Budget available on Amazon.co.uk We all know that entrepreneurs and business...

Guest post from Maria Ross, founder and chief strategist of Red Slice a branding and marketing consultancy based in the US. She is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget available on Amazon.co.uk . The following post is adapted from her book...

Guest post from Maria Ross, founder and chief strategist of Red Slice a branding and marketing consultancy based in the US. She is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget available on Amazon.co.uk Forgive me, dear readers, for I have sinned...