Small companies can reduce IT costs using unified communications, without impacting on customer service levels.

Small businesses leaders should always be looking to achieve cost savings, wherever the opportunity arises.

This is particularly the case where there are no negative impacts on employees or on customer service levels - such as where the use of unified communications is concerned.

Investing in this technology can actually help firms improve service levels, by enabling employees to converse with customers over the channel which suits them best.

The ability to switch seamlessly between voice, chat and email - among other channels - gives small firms maximum flexibility when dealing with customers.

It also enables employees to communicate and collaborate more readily, since they can keep in touch from a range of devices wherever they are.

Many unified communications platforms enables firms to make audio calls over the internet, using Voice-over Internet Protocol (VoIP) technology.

VoIP calls are not only cheaper to make than those which use traditional landline telephony, but they also tend to be more stable and of better quality.

If your business runs up hefty phone bills, this in itself is good enough reason to consider switching to a unified communications solution - even before the other benefits are considered.

Posted by Alex Boardman

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